k-beauty trends Archives - KoreaProductPost - South Korea's Leading Products and Brands Media Publication

Published July 7, 2025 Updated July 5, 20250 by KoreaProductPost Editor

The U.S. Obsession of K-Beauty: The Reasons are Not What You Think

You might think it’s all about “glass skin” and K-pop idols, but the K-beauty craze sweeping the United States in 2025 has taken a surprisingly pract

Published June 7, 2025 Updated June 5, 20250 by KoreaProductPost Editor

Secret in Korean Weight Loss: Vitamin D is the Hidden Hero in K-Beauty Wellness!

What’s the first thing that comes up in your mind when you think about K-beauty? Most of the time, you will think about those glass skin serums and 1

Published May 24, 2025 Updated May 19, 20250 by KoreaProductPost Editor

Is Your Skincare Routine Really Korean? The 2025 Checklist for Authentic K-Beauty

If you’re an avid K-beauty enthusiast, then by now, you must have tried double cleansing, sheet masks, or a trending snail serum at some point. Or, m

Published May 13, 2025 Updated May 12, 20250 by KoreaProductPost Editor

Crucial K-Beauty Trends in 2025: A Complete Shift in Your Skincare

If you have been an avid enthusiast of K-beauty trends for years, then brace yourself because 2025 will feel like a soft reset. No more 10-step routi

Published May 10, 2025 Updated May 9, 20250 by KoreaProductPost Editor

5 Best Viral Korean Face Products in 2025 You MUST Have!

Feeling ready to upgrade your skincare but not sure where to begin? You’ve probably seen Korean face and skincare products flooding your feed in 2025

Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor

Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand

As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well

Published May 5, 2025 Updated May 5, 20250 by KoreaProductPost Editor

Skinny Brow Returns in 2025: BLACKPINK Rosé Is Leading the K-Beauty Revival!

In a beauty culture obsessed with dewy skin and effortless glow, one thing is making a surprisingly sharp statement in 2025 K-beauty trend: your eyeb

Published April 16, 2025 Updated April 15, 20250 by KoreaProductPost Editor

Bold is Back: How Gen Z Is Reviving Colorful Eyeshadow in Korean Makeup Trends 2025

For years, the K-beauty landscape has been dominated by nudes and so-called natural colors and shades that blend to your skin, just enough to create

Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor

What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure

Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient

Published April 12, 2025 Updated April 9, 20250 by KoreaProductPost Editor

Breaking Down K-Beauty Rumors: Does Spinach Really Suppress Appetite?

If you’ve been scrolling TikTok videos or reading posts in social media and K-beauty communities, you must have realized that there’s a growing rumor

Published November 2, 2024 Updated November 2, 20240 by Ji-hun

BB Lab Collagen Collaborates with NMIXX Haewon as New Brand Ambassador

What do you think is the crucial key to building a successful business? Among all those meticulous planning and flawless executions, one of the many

Published July 31, 2024 Updated July 30, 20240 by Ji-Min

K-Beauty Craze: Semi-Permanent Aegyo-Sal Tattoo Sweep South Korea – Would You Try?

Have you heard of the aegyo-sal makeup trend? Yes, it is that cute little tear pocket under your eyes that will guarantee cuteness overload! Recently