Find out which 6 Korean fashion influencers are dominating the global fashion scene in 2024 with top EMV rankings and luxury brand partnerships.
According to the recent report by Lefty, 6 Korean fashion influencers are leading the global fashion industry. They are reshaping the conventions, aesthetics, and influencing.
Who are the Korean fashion influencers dominating the global fashion?
| Korean Fashion Influencer | EMV |
|---|---|
| JISOO (BLACKPINK) (@sooyaa__) | $227M |
| Rosé (BLACKPINK) (@roses_are_rosie) | $196M |
| Cha Eun Woo (Astro) (@eunwo.o_c) | $98.9M |
| Jennie (BLACKPINK) (@jennierubyjane) | $68.9M |
| Felix (STRAY KIDS) (@yong.lixx) | $68.3M |
| WONYOUNG (Former IZ*ONE) (@for_everyoung10) | $58.4M |
These Korean fashion influencers are leading partnerships with global fashion behemoths like Chanel, Prada, Dior, and Cartier. And they are not just ambassadors for Korean markets, rather their reach goes much beyond Korea. The influencers resonate with Millennials and Gen Z alike across the world.
JISOO (BLACKPINK) (@sooyaa__)
- EMV: $227M
- As a global ambassador for Dior and Cartier, Jisoo reigns supreme in the fashion world, driving immense value for luxury brands through her social media influence and high-profile appearances.
Rosé (BLACKPINK) (@roses_are_rosie)
- EMV: $196M
- A Saint Laurent and Tiffany & Co. ambassador, Rosé continues to dominate the global fashion scene with her elegance and charm.
Cha Eun Woo (Astro) (@eunwo.o_c)
- EMV: $98.9M
- Known as the “face genius,” Cha Eun Woo represents brands like Dior and Burberry, blending his acting career and fashion influence seamlessly.
Jennie (BLACKPINK) (@jennierubyjane)
- EMV: $68.9M
- The “Human Chanel” and ambassador for Calvin Klein, Jennie is synonymous with luxury, attracting global attention with her unique style and charisma.
Felix (STRAY KIDS) (@yong.lixx)
- EMV: $68.3M
- With his standout visuals and charisma, Felix has become a rising fashion icon, aligning with Louis Vuitton and Cartier to elevate his presence.
WONYOUNG (Former IZ*ONE) (@for_everyoung10)
- EMV: $58.4M
- As the face of Miu Miu and a Gen Z icon, Wonyoung represents the next generation of fashion influencers with her youthful charm and global appeal.
These six K-pop stars have leveraged their massive global fandoms to dominate not only the music charts but also the fashion world. These Korean fashion influencers are not just trendsetters—they are driving billions of dollars in global brand visibility. Their influence extends beyond fashion into culture, tourism, and economic impact, showcasing the power of South Korea’s Hallyu wave.
Where does this ranking comes from?
Lefty is a comprehensive influencer marketing platform designed to help brands streamline their collaborations with influencers. It primarily caters to fashion, beauty, and lifestyle industries. It offers a variety of tools to identify, manage, and measure the success of influencer campaigns.
Each year, Lefty analyzes and ranks the most visible fashion influencers based on metrics such as Earned Media Value (EMV) and engagement rates. These rankings highlight individuals who significantly impact the fashion industry through their online presence and collaborations. EMV is essentially ad spend of the impressions gained.
And why do these rankings matter?
These rankings underscore the growing influence of Korean fashion influencers in shaping industry trends and consumer behavior. High EMV and engagement rates reflect an influencer’s ability to effectively promote brands and engage audiences. Influencers with high EMV are good partners for fashion houses looking to boost their presence in global market.
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