The Air Jordan 3 Seoul 2.0 is here! Get details on the release date, design inspiration, and where to buy this highly anticipated sneaker celebrating South Korea.
Jordan Brand is coming up with a new edition to celebrate the culture of South Korea – Air Jordan 3 “Seoul 2.0.” The exclusive sneaker is available now and is a blend of traditional and modern design elements. The whole sneaker is a reflection of South Korea’s increasing influence on global markets. And, it is affordable too, retailing closer to $200, unlike other recent Air Jordan 3 Retro releases.
The Air Jordan 3 “Seoul 2.0”
This sneaker is a real piece of art, packed with South Korean heritage. The fabrics take inspiration from traditional blankets, and even the tongue has hangul words etched into it. The packaging is also a masterpiece! It’s got a blue sky graphic and an elephant print that’s straight out of a postcard. It’s the perfect way to start your sneaker collection. Plus, it’s all part of South Korea’s cultural boom, thanks to their amazing achievements in film, music, and tourism.
The Air Jordan 3 “Seoul 2.0” is the highly anticipated sequel to the 2018 release that paid homage to the 1988 Summer Olympics in Seoul and Michael Jordan’s legendary NBA Slam Dunk Contest win in the same year. It is a part of Jordan’s 40th anniversary celebration where the brand is bringing back all the classic kicks and revisiting the inspiration behind them to create some fresh and exciting new designs.
A quick sneak peek
- Retro design with aged elements like yellowed leather and midsole
- Affordable pricing, expected to be $200, lower than the average for Air Jordan 3
- Available globally through select retailers
The sneakers are a tribute to Korean heritage
The Air Jordan 3 “Seoul 2.0” is more than just a sneaker. It’s a piece of art that celebrates South Korean culture. The fabric around the ankle is inspired by traditional blankets used in ceremonies and homes. This shows that Jordan Brand is committed to making sneakers that are true to their roots. People who value meaningful design will love this sneaker.
The words “꿈” (meaning “dream”) and “정” (meaning “loyalty”) are engraved inside the tongue. These words represent deep cultural values. The sneaker comes in a special packaging box with a cloudy blue sky on the lid and an elephant print on the sides. This makes it a special collectible, even though it’s not out yet.
Global launch
The 2018 Air Jordan 3 “Seoul” was a limited release, but the “Seoul 2.0” is coming to the world! Stores in Europe and Asia are taking part in raffles to win this sneaker.
The design of Air Jordan 3 Seoul 2.0
The Air Jordan 3 “Seoul 2.0” sneaker is a perfect blend of old and new. Its yellowed leather and worn-out midsole give it a vintage look, which is perfect for collectors who want retro-inspired shoes or people who want the latest sneaker trends. The famous elephant print, which is always on the Air Jordan 3 line, is on the sneaker and on the box.
The fabric on the shoe ankle takes inspiration from Korean blankets, giving the model a nice texture and depth. The color palette features neutral tones and blue hints, is inspired by South Korea’s culture and landscapes. Together, these elements make for a cohesive and visually striking product.
Bringing back the old and a memory of Seoul Olympics
The original Air Jordan 3 “Seoul,” released in 2018, celebrated the 30th anniversary of the Seoul Olympics. It was a big deal in South Korea’s sports and culture. The “Seoul 2.0” keeps the connection going, though, by showing how much things have changed since then. The 1988 Games made Seoul famous worldwide, and that’s when its culture really took off.
The original Air Jordan 3 “Seoul” was designed by Tinker Hatfield and Dan Sunwoo in Nike’s Innovation Kitchen. It was a special edition to celebrate the 30th anniversary of the 1988 Seoul Summer Olympics. It had features like Korean flag-inspired designs, traditional elephant prints, and even Seoul embroidery in Hangul on the back of the tongue.
And now, the 2025 version, Seoul 2.0 has a similar theme but with a whole retro vibe.
Pricing strategy
The Air Jordan 3 “Seoul 2.0” is surprisingly affordable at just $200! It’s a retro release, but usually, special collaborations in this category go for over $250 on resale markets. Jordan Brand made a smart move by keeping the price low. This way, they can reach a wider audience without sacrificing quality or design details. The pricing is also attractive enough for buyers wanting exclusives at affordable price.
The original 2018 “Seoul” model, which was only available in limited quantities, is now selling for over $500 on the resale market. The “Seoul 2.0” pricing strategy could make it a huge hit, especially in areas with a strong sneaker scene.
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