ChoiceTech Korea (CTK) hits 1 million AI skin scans at Olive Young. Discover how ChoiceDx technology is leading the digital shift in K-beauty retail.
AI integration in beauty retail has officially moved from a novelty to a necessity. ChoiceTech Korea (CTK), a global leader in AI skin and scalp diagnostics, recently announced that its “SKIN SCAN” service has surpassed one million cumulative uses. This service is powered by CTK’s proprietary ChoiceDx technology and operates throughout the CJ Olive Young retail network.
Consequently, this milestone marks a fundamental shift for the industry. It signals that AI diagnostics are no longer just an experimental feature. Instead, they are becoming the core infrastructure that powers the modern omnichannel retail experience.
Precision Optics Meet Proprietary Algorithms
At the heart of Olive Young’s diagnostic service is ChoiceDx, CTK’s premier AI brand. While many mobile apps use basic filters, ChoiceDx utilizes high-precision optical analysis. This system provides professional-grade data on critical skin health indicators. For instance, the technology analyzes pores and sebum levels to detect oil imbalance in real-time.
Furthermore, it identifies subsurface UV damage before it becomes visible. By tracking “Slow Aging” markers like wrinkles and elasticity, the system eliminates guesswork. As a result, customers receive a hyper-accurate assessment for perfect product matching.
From In-Store Analysis to Long-Term Mobile Management
The “SKIN SCAN” success story also highlights a broader shift in the K-beauty ecosystem. Specifically, the industry is moving from one-time interactions toward long-term digital skincare journeys. By linking physical hardware with the Olive Young Mobile App, CTK has created a seamless “Offline-to-Online” experience.
Once a customer completes a skin scan in Oilve Young store, their biometric data instantly syncs to their personal account. This digital transformation creates a “Digital Skin Diary.” Consequently, users can track their progress over time and see how specific K-beauty products improve their skin. In addition, users can compare their results against demographic averages. Thereafter, they receive AI-curated recommendations for trending ingredients—such as Cica or Retinol—tailored to their unique profile.
Scaling Global Beauty Tech
The success of the one-million-use milestone demonstrates that ChoiceTech Korea’s AI can operate reliably at a massive retail scale, meeting the high-traffic demands of Korea’s most popular health and beauty store.
“Our collaboration with Olive Young marks a turning point where our AI diagnostic technology has moved beyond pilot validation into a fully operational service platform.”
Wonsuk Choi, CEO of ChoiceTech Korea
With a footprint already spanning 60 countries, CTK is leveraging its success in Korea’s advanced retail environment to accelerate global expansion. As international retailers look to bridge the gap between physical and digital engagement, CTK’s proven reliability and deep data integration are setting the standard for the next generation of global beauty retail.
Industry Implications: The Shift to Reliable Scale
| Factor | From Pilot Phase | To Retail Scale (CTK) |
| Reliability | Single-location testing | Consistent 1M+ uses nationwide |
| Integration | Standalone devices | Deeply linked with mobile app ecosystems |
| Consumer Value | One-off novelty | Long-term data-backed skin management |
About ChoiceTech Korea (CTK): ChoiceTech Korea is a pioneer in AI-based optical design and IoT solutions. Their brand, ChoiceDx, delivers high-precision diagnostic tools for skin and scalp. By turning complex data into consumer-friendly insights, they help global brands lead the digital transformation of beauty.
For more information on the future of AI skin diagnostics, visit www.choicetech.kr.
