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CJ ENM Expands into the US Market with ‘CJ ENM Selects’ on Prime Video

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Korean entertainment powerhouse CJ ENM is taking a major step toward expanding its influence in the United States through its collaboration with Amazon Prime Video. Starting November 25, CJ ENM launched “CJ ENM Selects”, an exclusive add-on subscription service for Prime Video users, offering over 150 premium Korean dramas, films, and variety shows fully subtitled in English.

Premium Korean Content Now on Prime Video

The curated lineup includes a mix of binge-worthy hits and award-winning series designed to appeal to diverse audiences. Key highlights include:

  • Popular K-drama series: The Auditors and LTNS
  • Critically acclaimed award winning K-dramas: Monstrous and Work Later, Drink Now – both recognized at international events like the Cannes International Series Festival (Canneseries)
  • Romance reality shows: EXchange and Love Catcher, known for their engaging formats that redefine dating reality TV.

The dating show EXchange has already gained international traction, with its Japanese adaptation resonating strongly among Prime Video viewers. Its unique concept—reuniting ex-couples under one roof to explore second chances and new beginnings—sets it apart from typical romance formats.

Pushing Korean Content Global

CJ ENM’s latest move aligns with its ongoing strategy to expand Korean entertainment and dramas globally through Prime Video. Since 2021, the company has introduced its flagship content on platforms like Samsung TV Plus and Apple TV, focusing on North American audiences.

According to Seo Jang-ho, Executive Vice President of CJ ENM’s content business division:

“With CJ ENM Selects now available as an add-on subscription on Prime Video in the U.S., we are thrilled to see our content reach an even wider global audience. As demand for Korean content grows, we are excited to be at the forefront of this cultural movement, bringing our stories to mainstream global entertainment.”

Why This Matters for Global Audiences

The launch of “CJ ENM Selects” is significant as it:

  • Meets the rising demand for Korean entertainment in the United States and beyond.
  • Offers diverse, premium content—from gripping dramas to innovative variety shows.
  • Strengthens CJ ENM’s position as a global leader in entertainment and content creation.

With this initiative, CJ ENM not only builds on the global popularity of K-dramas and Korean reality shows but also ensures that Korean stories continue to reach new audiences worldwide.

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