CJ ENM partners with Amazon MX Player to bring K-dramas, including ‘Lovely Runner’, free to Indian audiences. Enjoy Hindi, Tamil, Telugu dubbing!
Get ready, Indian K-drama fans! Korean entertainment giant CJ ENM is making a significant entry into India’s vibrant streaming market through a landmark partnership with Amazon MX Player. This exciting deal will bring 18 popular K-drama series, including recent blockbusters, to Indian audiences completely free of charge. What’s more, to connect deeply with local viewers, all titles will be available with Hindi, Tamil, and Telugu-language dubbing.
A Landmark Partnership: CJ ENM and Amazon MX Player Unite
This collaboration marks CJ ENM’s first official content package agreement with Amazon’s Indian AVOD (ad-supported video on demand) platform. Following Amazon’s recent acquisition of MX Player, this partnership is expected to boost the availability of global content in India significantly.
“The demand for global content, especially Korean dramas, has grown exponentially in India.”
– Amogh Dusad, Director and Head of Content at Amazon MX Player
He added that this partnership is bringing “18 premium K-dramas — including recent blockbusters — to Indian audiences on AVOD, many of them for the very first time”.
Sebastian Kim, VP of international content business at CJ ENM, expressed the significance of this expansion. He believes that the shows, which have already demonstrated their strength in story, cast, and production, will “strongly connect with Indian viewers” through this new collaboration.
“This launch is very meaningful as we continue to reach new audiences around the world.”
– Sebastian Kim, VP of international content business at CJ ENM
A Deluge of Dramas: What Indian Viewers Can Expect
The rollout of these eagerly anticipated K-dramas will commence with “Lovely Runner,” a recent romantic hit that sparked a K-pop romance craze, set to debut on September 8th. This highly anticipated series will lead the charge, with the rest of the 18 premium titles becoming available over four quarters.
Fans can look forward to a mix of other fan-favorite romance titles, including:
- My Lovely Liar
- Twinkling Watermelon
- Wedding Impossible
- Delightfully Deceitful
Crucially, all these K-dramas will be localized, offering Hindi, Tamil, and Telugu dubbing, making these globally loved stories accessible to a broader Indian audience.
Why India? Tapping into the K-Drama Phenomenon
This strategic move by CJ ENM reflects the massive international traction that Korean content has gained in recent years. India, in particular, has shown an “exponential” rise in demand for Korean dramas.
This partnership is a significant expansion of CJ ENM’s global distribution strategy. The company has previously made successful global content pushes, including a multi-year deal with Prime Video, which brought popular titles like “Marry My Husband” and “No Gain, No Love” to international audiences. These titles even ranked among 2024’s top 10 most-watched non-English language international originals. The Amazon MX Player deal now specifically extends CJ ENM’s reach to India’s free streaming audience, complementing their existing efforts.
Free and Accessible: Bridging the Gap for Indian Fans
One of the most exciting aspects of this partnership is the free accessibility of these premium K-dramas on Amazon MX Player. Many of these 18 titles are being offered to Indian audiences on an AVOD platform for the very first time.
This initiative is designed to captivate India’s growing K-drama community and ensures that a wider demographic can enjoy these globally loved stories without a subscription fee. This also marks a new phase in Amazon MX Player’s strategy to engage Indian audiences through localized content strategies.
How to Watch Your Favorite K-Dramas
All 18 Korean dramas will stream for free exclusively on Amazon MX Player. Viewers can easily access this content through multiple platforms:
- The MX Player app (available on mobile and Connected TVs)
- The Amazon shopping app
- Prime Video
- Fire TV
- Airtel Xtreme
A Bright Future for K-Dramas in India
This groundbreaking partnership between CJ ENM and Amazon MX Player signifies a major milestone for the Hallyu (Korean Wave) in India. By making premium K-dramas freely available and dubbed in local languages, this collaboration is set to further deepen the cultural exchange and dramatically increase the accessibility of Korean entertainment across India. Indian K-drama enthusiasts can now look forward to a continuous flow of high-quality, engaging stories from Korea, truly for free.
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