It’s late at night and you’re watching your favorite K-drama when you feel that sudden urge of the taste of Korean instant ramen. So, you decided to go to the nearest K-market, and strolling through the alley, scanning the shelves for your next ramen fix, and boom—a familiar face catches your eye. And it’s not just any face, but BTS Jin, staring right at you from a pack of Jin Ramen. Isn’t it exciting? Well, soon enough it will become a reality because Korean food giant Ottogi just announced that BTS Jin has been named the global brand ambassador for Jin Ramen, and it will take Ottogi’s beloved ramen to new heights across international markets.
So, what’s the big deal? How will this shake up the food industry? And most importantly, when can you get your hands on these BTS-inspired ramen packages? Let’s dive in!
Ottogi Invites BTS Jin as Jin Ramen Global Brand Ambassador
What happens when a top-tier Korean ramen brand joins forces with a global superstar? A recipe for success! Ottogi just made a power move by announcing BTS’s Jin as the official global brand ambassador for Jin Ramen. Yes, you read that right—one of the world’s biggest names in K-pop is now the face of one of Korea’s most beloved instant ramen brands.
On February 26, Ottogi officially confirmed that BTS’s Jin will be the global face of Jin Ramen, kicking off an exciting new campaign starting in March 2025. His face will be featured on new packaging, and the campaign will roll out across multiple countries—including the United States, Canada, China, Vietnam, and Indonesia.
Previously, Jin Ramen already shares a name and collaboration with the BTS member, making this partnership feel almost destined. But this time, Ottogi is going all-in, launching a worldwide campaign that will take Jin Ramen to a whole new level.
And let’s be honest—if you’re an investor, this is the kind of partnership that screams profit potential. Jin’s worldwide popularity, combined with Ottogi’s push into international markets, makes this move a strategic goldmine.
How Ottogi Extends Global Reach with the Help of BTS Jin as Brand Ambassador
For years, Jin Ramen has been a household name in Korea, loved for its bold flavors and comforting taste. But now, Ottogi is stepping up its game, aiming to make Jin Ramen a global sensation. And what better way to do that than with BTS’s Jin as the face of the brand?
Here’s how Ottogi is making this happen:
1. A Brand New Global Packaging Design
Ottogi is revamping Jin Ramen’s look to appeal to international audiences. The packaging will prominently feature Jin’s image, making it instantly recognizable on store shelves worldwide. This not only strengthens the connection between the brand and BTS fans but also enhances brand recall among new consumers.
2. A Special Collector’s Edition for Fans
To add an extra layer of excitement, Ottogi is introducing a limited-edition series of Jin Ramen products. These will include special seal stickers featuring 12 unique designs, including Jin’s handwritten notes and his self-created character, ‘Wootteo.’
Domestic packs will include one of the 12 designs, while export multipacks will feature one out of four sticker variations with Jin’s portrait. These collectibles are sure to become must-have items for BTS fans worldwide!
3. Major Presence at Global Food Expos
Ottogi is aggressively expanding its international footprint. At the recent 2025 Winter Fancy Food Show in Las Vegas—one of the biggest food expos in the U.S.—Ottogi showcased Jin Ramen to international buyers and distributors. By positioning the brand at high-profile industry events, Ottogi is ensuring that its products reach the hands of global retailers and food enthusiasts.
4. Easy-to-Understand Branding for Global Consumers
To make Jin Ramen more accessible to a worldwide audience, Ottogi is simplifying its branding. The English name “Jin” is now prominently displayed on packaging, making it easy for non-Korean speakers to identify the product. The flavors will also be labeled clearly in multiple languages, and a cute mascot will be used to make the brand feel more relatable to international consumers.
5. Expanding Distribution Beyond Korea
With this campaign, Ottogi is making a strong push into international markets, particularly in North America and Asia. The company has already secured distribution channels in major markets, ensuring that Jin Ramen will be available at major supermarkets, convenience stores, and online platforms across the globe.
When is New BTS Jin Ramen Available?
Now, the big question—when can you get your hands on the new BTS Jin Jin Ramen?
The campaign officially kicks off in March, so expect to see the new packaging hitting shelves soon! Whether you’re in Korea or overseas, the rollout will be global, meaning that fans in the U.S., Canada, China, Vietnam, Indonesia, and more will be able to purchase Jin Ramen with BTS Jin’s face on it.
For collectors and dedicated BTS fans, the limited-edition seal stickers will make this release even more exciting. Since these are limited in quantity, fans all over the world will go crazy for the hunt.
Meanwhile, if you’re an investor or retailer, this campaign signals a massive opportunity. Why? Because Jin Ramen is about to see a surge in demand, and its global appeal will soon become stronger than ever.
Jin Ramen is Your New Lifestyle!
Finally, by inviting BTS Jin as its official global brand ambassador, Ottogi ramen has created an impactful cultural moment. Tapping into the star power of a global icon, Ottogi Jin Ramen is no longer a mere Korean food product. Instead, it is now becoming a lifestyle brand.
For fans, this is an exciting chance to enjoy their favorite ramen with a BTS twist. Meanwhile, investors and industry watchers will soon witness more signs that Korean brands are continuing to push boundaries, using K-pop’s influence to dominate international markets.
So, keep your eyes on Jin Ramen and how Ottogi will make further breakthrough with BTS Jin as global brand ambassador. After all, this is just the beginning of what promises to be an epic global expansion.
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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