Craving Korean beauty products, fashion, or food? Qoo10 expands with K-Avenue, a one-stop shop for all things Korean on Wish+! Discover a wider selection of trendy and authentic Korean products shipped directly from Korea.
Qoo10, a Southeast Asia based e-commerce platform has launched a sales channel for Korean products, K-Avenue. This is on the newly setup Wish+, an e-commerce platform. Wish+ is an integration of Qoo10 and Wish which primarily in Europe and North America.
What is K-Avenue?
K-Avenue will have products in multiple categories, including fashion, food, beauty, and skincare. All the branded products on Qoo10 will also be available on K-Avenue at special deal prices.
K-Avenue is expected to become the launching pad for global penetration of Korean brands, especially in North America and Europe markets.
This is the perfect move for Korean companies seeking global expansion as their desire to export to international markets is increasing.
Qoo10 is also discussing collaboration with CJ, Haitai Confectionery, and Daesang Corp, local subsidiaries and distributors of major food companies. With their partnership, K-Avenue will also have Korean food items also available on the platform.
Qoo10 also has collaboration with local government to help them export regional specialties in international markets.
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