Discover the perfect blend of Seoul’s street style and iconic landmarks. The Seoul My Soul x COVERNAT collaboration is a must-have for fashion enthusiasts.
The Seoul Metropolitan Government (SMG) teamed up with COVERNAT, a cool casual fashion brand that’s super popular with Millennials and Gen Z, to drop some limited-edition fashion collection goodies starting October 25th.
To help promote the Seoul brand, the SMG has been doing some amazing collaborations with popular brands. They teamed up with Musinsa to release a collection of 18 fashion products that are selling like hotcakes. And they even teamed up with food brands to create ‘Seoul Ramyeon’ (Pulmuone) and ‘Seoul Almond’ (HBAF). People are loving them – locals and tourists alike!
What’s included in Seoul x COVERNAT collection?
There are two cool hoodies, two ball caps, a tote bag and a keychain included in this Seoul My Soul x COVERNAT collaboration. Each of these limited items are unique and must-have for all K-fans!
The Seoul My Soul x COVERNAT collaboration is especially unique because it features cool illustrations of famous landmarks in Seoul like N Seoul Tower, the Hangang River, and SEOULDAL. They’re all over the place, so you can’t miss them!
Where can I get them?
If you are in Seoul, you can check out the following offline stores:
- Covernat Myeongdong Flagship (1-3F, 10 Myeongdong 8-gil, Jung-gu, Seoul)
- Covernat Hongdae Flagship (1F, 24 Jandari-ro, Mapo-gu, Seoul)
- DDP Design Store (Design Lab B2, Oullim Square, 281 Eulji-ro, Jung-gu, Seoul)
- Seoul Tourism Plaza (1F, 3.1 Building, 85 Cheonggyecheon-ro, Jongno-gu, Seoul)
- Myeongdong Tourist Information Center (Annex Building 1F, Hana Financial Group Myeongdong Branch, 66 Eulji-ro, Jung-gu, Seoul)
And, if you are far away, do check out the official online partners where you will find these exclusive collection.
The SMG has some more exciting stuff in the works for the upcoming Christmas and New Year holidays. They’re planning to launch a bunch of different and awesome goods that showcase the Seoul brand. Stay tuned!
So, if you are in South Korea in the upcoming days, you can pop into any of the offline COVERNAT stores in Seoul to grab these Seoul-themed goodies.
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