Discover the biggest Squid Game collaborations in the gaming world, including Fortnite’s latest crossover packed with themed modes, skins, and more.
When Squid Game first premiered on Netflix in 2021, it quickly became a global sensation, captivating audiences with its dystopian storyline, high-stakes games, and haunting visuals. Now, with the release of Squid Game Season 3, the penultimate season, in June 2025, the franchise is once again dominating global entertainment headlines. The new season broke streaming records, racking up over 60.1 million views in its first week. The Korean drama ultimately topped Netflix’s global non-English TV series chart, sparking fresh discussions across social media and fan communities.
But unlike previous seasons, Season 3 is not just a viewing experience. It is a multi-platform cultural event, a platform for brands to collaborate with global IPs. From immersive fan activations in cities like Seoul and Paris to expansive merchandise drops and digital content rollouts, Netflix has transformed Squid Game into a full-fledged entertainment ecosystem.
Nowhere is this transformation more apparent than in the gaming industry. Major Korean developers, such as Kakao and Nexon, as well as global players like Epic Games, Roblox Corporation, and Netflix’s own gaming arm, are on the Squid Game wagon. They have seized the opportunity to bring the Squid Game universe to life through interactive digital experiences. These collaborations go beyond surface-level promotions. They integrate characters, games, settings, and themes from the show into gameplay mechanics, giving fans the chance to participate in the Squid Game experience like never before.
Let’s find out how Squid Game is taking over the global gaming industry with some amazing collaborations.
Major Squid Game x Gaming Collaborations
Kakao’s “Chunsik Game: The Final Game”
In a unique crossover between character branding and immersive media, Kakao launched “Chunsik Game: The Final Game,” a mobile-based interactive event hosted via KakaoTalk’s Open Chat feature. Rather than releasing a standalone app, Kakao cleverly embedded the game within its popular messaging ecosystem, maximizing accessibility for Korean users.
The game is themed around a hide-and-seek sequence from Season 3, reimagined as a virtual escape room. Players are invited to join as participants and collaborate with others in a chat room to solve narrative-driven puzzles. These include clue decryption, time-based missions, and group problem-solving, reflecting the high-stakes team dynamics from the show.
The game has proven to be a hit with fans, attracting over 23,000 players in just the first week. Its success demonstrates how Squid Game can inspire new kinds of interactive storytelling, especially when combined with beloved Korean IPs like Kakao Friends’ “Chunsik.”
Nexon’s “Sudden Attack” Update
One of Korea’s longest-running online shooters, Sudden Attack, also jumped into the Squid Game arena. Nexon released a special limited-time update that introduced a new map directly inspired by the series’ iconic maze-like staircase set, a surreal, pastel-colored labyrinth filled with tension.
In this event mode, players choose between two factions: “Contestants”, who are trying to escape, and “Managers”, tasked with stopping them. The gameplay blends Sudden Attack’s fast-paced FPS mechanics with the psychological tension of the show. Players are awarded event tokens that can be exchanged for exclusive weapon skins, avatars, and Squid Game-themed gear.
Nexon also hosted a timed leaderboard challenge and community tournaments, which helped boost user retention and viewership across their live streams. For Nexon, this was not just about content; it was about revitalizing one of Korea’s legacy titles through its connection to pop culture.
Epic Games’ “Fortnite” Collaboration
Globally, one of the most ambitious collaborations came from Epic Games. Fortnite added a limited-time Squid Game experience to its Creative Mode, released just days before the premiere of Season 3.
The update includes fan-favorite challenges from the show:
- Red Light, Green Light, where players must freeze in place or be eliminated,
- The Marbles Game, requiring memory and strategy,
- and a new version of The Glass Bridge, reworked to include randomized paths and platform physics.
What sets this collaboration apart is its visual fidelity. The Fortnite team recreated the underground game arenas with stunning detail, adding animated guards, ambient music from the show’s score, and scripted transitions between games. Players can join in solo or squads, adding a social survival element reminiscent of the series’ themes.
Epic also launched an accompanying cosmetics bundle, featuring outfits based on the contestants and guards. These were among the most downloaded skins in the week of release, signaling strong commercial performance.
Netflix’s “Squid Game: Unleashed“
To anchor the experience within its own ecosystem, Netflix Games released Squid Game: Unleashed, a game developed by its in-house studio, Boss Fight Entertainment. Unlike the more casual mobile games tied to Netflix shows in the past, this is a fully fleshed-out battle royale party game, designed to keep subscribers engaged beyond simply watching.
Players join 32-player online matches and compete in sequential mini-games inspired by all three seasons. Some, like “Tug of War” and “Glass Bridge,” require timing and reflexes, while newer additions like “Jump Rope” and “Bomb Relay” introduce fresh mechanics.
What’s notable is that the game is ad-free and completely free to play for Netflix subscribers. This positions Netflix as more than just a content provider; it’s becoming an interactive platform. The title has been especially popular in Southeast Asia and Latin America, two of Squid Game’s largest fan bases.
Roblox’s “Squid Game: The Final Games”
On the more community-driven side, Roblox launched Squid Game: The Final Games, which blends official design oversight with the platform’s user-generated style. The experience features mini-games that recreate key moments from the show, but with a sandbox twist that appeals to younger players.
Games like “Red Light, Green Light,” “Tug of War,” and “Honeycomb Challenge” are designed for rapid-fire matches. The bright, blocky visuals soften the intensity of the source material, making it accessible for players as young as 10.
The game also includes a custom currency system called “Won,” which players can earn and spend on cosmetics, new abilities, and badges. Roblox regularly releases promo codes, making it one of the most viral Squid Game extensions on TikTok and YouTube Shorts.
The experience reached over 10 million plays in the first week and has sparked hundreds of gameplay videos across social media. It’s a prime example of how Squid Game can cross generational boundaries through the right platform.
Garena’s “Free Fire MAX”
Garena Free Fire is celebrating its 8th anniversary with an exciting collaboration featuring Netflix’s hit series Squid Game.This crossover introduces iconic elements from the show into the game, offering players a unique and immersive experience.
The event kicks off on July 18, 2025 and will offer unique games and even skins and accessories to players. Players can participate in reimagined versions of Squid Game‘s signature challenges, such as “Red Light, Green Light,” adapted for the Free Fire universe. You can also unlock and equip Squid Game-inspired outfits, accessories, and iconic voicelines to enhance your gameplay experience.
Broader Cultural and Retail Impact
Global Fan Events and Activations
Squid Game Season 3 wasn’t just launched—it was celebrated around the world. Netflix organized real-world events in over 25 countries, turning the show into a global fan experience.
In Seoul, more than 38,000 fans attended a massive parade. It featured actors in costume, live performances, and photo zones designed to look like sets from the series. Fans in Paris, São Paulo, and Jakarta joined similar events.
These activations helped boost engagement beyond the screen. They turned viewers into participants and made the show a shared cultural moment.
Merchandising Collaborations
Brands were quick to join the wave. In Korea, Kakao Friends released a line of Squid Game merchandise. It included dolls, phone accessories, and limited-edition apparel. Popular Kakao character “Chunsik” even dressed up like the guards from the show.
Meanwhile, JINRO, Korea’s iconic soju brand, launched a special edition bottle. Each bottle features characters and symbols from Season 3. It was sold globally in partnership with Netflix.
These products are selling out fast. They are the perfect reflextion of how Korean pop culture can blend seamlessly into lifestyle and consumer products.
Conclusion
Squid Game Season 3 has done more than continue a popular story, it has expanded into a cultural universe. Through smart gaming tie-ins, global fan events, and lifestyle branding, it has become a multi-platform phenomenon.
The gaming collaborations show just how deeply entertainment and interactivity are now connected. Fans don’t just watch the show, they play it, wear it, and live it. Korean companies like Kakao and Nexon, along with global platforms like Netflix, Roblox, and Fortnite, are leading this evolution.
As digital media continues to grow, Squid Game is setting the standard for how content can reach across screens, spaces, and industries. It’s not just a hit series—it’s a blueprint for the future of global entertainment.
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