You’ve seen the merch headlines. You’ve seen the Cate Blanchett memes. You might’ve even debated the ending. But while the rest of the world argues over “Squid Game” Season 3’s finale, something much bigger is unfolding quietly—and powerfully—in Korea. So if you want to collect the real “Squid Game” Season 3 merch—the kind that reflects Korea’s taste, humor, design, and soul—this is the guide you’ve been waiting for. Join us as we dive deep into all the Korean brands joining the “Squid Game” Season 3 merch collab.
The Korean Brands Powering “Squid Game” Season 3 Merch Collab
Unlike the global releases, this list focuses entirely on homegrown Korean brands and companies that fused “Squid Game” Season 3 with Korean consumer culture collab.
And in the process, they made something much more meaningful than just fandom merch.
Here’s your full breakdown—by category, by retailer, and with all the important details to help you shop, collect, or just marvel at what Korea built.
Kakao Friends: The “Chunsik Game” That Took Over KakaoTalk
Platform: KakaoTalk, Kakao Friends Stores, Musinsa
What to Get: Chunsik x “Squid Game” plushie keyrings, “Chunsik Game” chocolate pies by PNB, profile reward sets
Where to Buy: KakaoTalk Gift Shop, Friends Online Shop, Musinsa, and Kakao Friends offline stores
Kakao came back for round two with Netflix—but bigger, bolder, and smarter. The “Chunsik Game: The Final Game” isn’t just a merch drop—it’s an immersive campaign within KakaoTalk itself.
You can play an interactive escape room via open chatrooms, navigate clues from “Hide and Seek” (“Squid Game” Season 3’s pivotal episode), and unlock secret profile images and backgrounds by completing missions. And yes, it’s all branded through Chunsik’s iconic charm—with new characters like Chunsu (Chunsik + Chulsoo) joining the mayhem.
The collectible plush keyrings of Chunhee and Chunsu are already gaining traction online. Add the Choco Pie gift set collab with PNB (one of Korea’s oldest bakeries), and this collab is a cross-platform cultural event—not just fandom merch.
Pro Tip: The Chunsik Game rewards are digital, time-limited, and viral. If you’re a collector or Kakao power user, this is the collab you don’t want to miss.
GS25: From Viral Snacks to Cultural Touchpoints
Platform: GS25 stores nationwide, Netflix Pop-up at Gwanghwamun
What to Get:
- “Yeonghee & Cheolsoo” lenticular T-money cards
- 2-meter-long jumprope jelly
- “Squid Game”-themed dalgona chewy cookies
- Limited run pop-up exclusives
Where to Buy: GS25 convenience stores across Korea, Netflix pop-up zone in Gwanghwamun until July 6
GS25 knows how to create event-based merch that sells. And if history tells us anything, it’s that they’ve done it before—”Squid Game” collabs have previously racked up 630 million KRW in sales, with over 6.3 million units sold. This year, they’re betting on nostalgia and novelty.
The Yeonghee & Cheolsoo lenticular T-money transit cards are quickly becoming collector’s items, and the 2-meter jumprope jelly is a social media magnet—strange, playful, and very on-brand.
This isn’t throwaway product. It’s what happens when convenience retail understands fan economy. GS25 is turning your casual snack run into a merch moment.
Pro Tip: Stock moves fast, and the Gwanghwamun pop-up is limited-time. If you’re in Korea, check locations early and follow GS25’s official SNS for restock alerts.
Shinsegae Department Store: Prestige Meets Pop
Platform: Shinsegae Department Store (Seoul locations), Shinsegae online shop
What to Get: “Squid Game” Season 3 exclusive pop-up products
Where to Buy: Shinsegae pop-up stores, in-store only
Shinsegae doesn’t chase trends, but curate them instead. For Season 3, they’re stepping in with premium pop-up spaces built around the finale’s visual universe. With this immense promotion, Shinsegae is treating “Squid Game” not just as IP but as a fashion and lifestyle story, anchoring their luxury space with street-accessible fandom products.
This is one of the more exclusive Korean brand collabs—no mass listings, no global shipping, just high-impact visual storytelling and collectible drops tucked inside real-world spaces.
Pro Tip: Shinsegae’s collab is about experience as much as product. If you’re in Korea this summer, it’s worth the detour.
HiteJinro: Soju with Symbolism
Platform: Korean retail and F&B venues
What to Get: Limited-edition “Squid Game”-themed HiteJinro soju bottles
Where to Buy: Major supermarkets, convenience stores, bars in Korea
Back by popular demand, HiteJinro’s special soju bottles bring subtle fandom energy to Korea’s most iconic drink. It’s not loud, not flashy—but it’s intentional. The label designs pull from the game’s motifs, and it’s positioned as a subtle toast to the final season’s end.
What makes this interesting? The blend of everyday lifestyle and “Squid Game” ritual. You’re not just watching the show—you’re pouring a drink that remembers it.
KPP Tip: Great as souvenirs, but don’t wait. These bottles have short print cycles and rarely get restocks.
Why Korean Brands Matter in This “Squid Game” Season 3 Collab
You might notice some big names missing this year: CJ CheilJedang, Olive Young, Burger King Korea—all of which partnered with Netflix in Season 2. Why the silence now?
According to industry insiders, “Squid Game” IP licensing now ranges between ₩1–3 billion KRW per contract, plus royalties from product sales. That’s a steep price for brands not guaranteed a sales return—especially after Season 2’s mixed reception.
But for brands that did commit, the message is loud and clear: they’re not chasing trends. They’re anchoring cultural permanence.
Each collaboration above isn’t just a quick cash grab—it’s a brand storytelling moment. A way for Korean companies to align their identities with the deeper psychological themes of “Squid Game”: survival, identity, resistance.
Get Your Korean “Squid Game” Season 3 Brands Products: Own Your Personal Cultural Memory
Here’s the thing: global brands love to jump on IP. But only Korean brands can understand what “Squid Game” really is at its core—a story of systems, survival, and symbols. And instead of just plastering logos on products, the best Korean collabs are weaving that story into snacks, dolls, games, and shared digital spaces.
That is why these Korean brands releasing “Squid Game” Season 3 collab have noe become the actual proof that Korea’s branding culture has evolved into immersive, narrative-rich merchandising—something global fandoms are only beginning to understand.
And in a media world where everything gets franchised to death, there’s something refreshing about brands that still treat collaborations like storytelling, not exploitation.
So, if you’re serious about your fandom? Don’t wait for the resellers. Track these items while they’re still live.
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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