What do you think of the latest season of “Squid Game”? Was it a masterpiece or a flop? If you can’t wait to see how the story unfolds in the next chapter of this series, then brace yourself, for the wait might be even shorter than you think. A slip up by Netflix Korea just spilled the beans about the upcoming Season 3 of the Korean global masterpiece, “Squid Game.” And if you love both the series and all those cute little merchandises that follow, the join us in exploring the recent leak on “Squid Game” Season 3 by Netflix Korea, and what it means for the whole Korean IP industry.
Netflix Korea Accidentally Leaks Squid Game Season 3 Release Date
In an unexpected twist, Netflix Korea has accidentally revealed the highly anticipated release date for “Squid Game” Season 3.
According to a promotional video that briefly went live on the platform, fans can expect the next chapter of the global hit to premiere on June 27, 2025. The leak has left fans buzzing with excitement, as it marks a remarkably short wait following the successful December 2024 release of Season 2.
The creator of this Korean masterpiece, Hwang Dong Hyuk, explained the quick turnaround. He then cited his original vision for the series as a single, unified storyline. “I originally envisioned it as a single series,” Hwang said. “But Gi-hun’s journey—his return to the game, his attempted revolt, and its failure—became too complex for one season. Splitting the story allows us to fully explore these themes.”
The leak, while unintentional, has amplified anticipation among viewers eager to see how the story unfolds following the dramatic Season 2 finale.
The Impact of Squid Game on Korea’s Thriving IP Industry
The success of “Squid Game” has transcended the realm of entertainment, becoming a symbol of Korea’s creative power on the global stage.
From its compelling storytelling to its unique visual style, the series has firmly established Korean intellectual property (IP) as a driving force in global pop culture.
Just take the green tracksuits for an example. This iconic costume has become a runaway hit, creating a whole new global fashion trend. At the same time, the characters itself: Front Man, Pink Soldiers, and the Young Hee doll from the “Red Light, Green Light” game have also become global icons for most “Squid Game” IP merchandise.
With Season 3 just months away, the impact on Korea’s IP industry is already becoming evident.
The accelerated release schedule ensures that “Squid Game” remains top of mind, providing fertile ground for merchandise, brand collaborations, and experiential marketing tied to the series. Not to mention, the Season 3 of “Squid Game” will also feature a new iconic character: Chul Su. This character will undoubtedly triggered another massive wave of merchandise line for the Korean masterpiece IP.
Indeed, the show’s ability to seamlessly blend cultural storytelling with commercial appeal has definitely offered invaluable opportunities for creators and businesses to capitalize on its momentum. As Squid Game captivates audiences worldwide, it also reinforces the universal appeal of Korean narratives, inspiring international interest in other Korean IPs.
Finally, beyond its thrilling stories, “Squid Game” Season 3 has become a showcase for Korean creative innovation. Therefore, with its release date coming soon in June 2025, the show will once again open doors for new opportunities in storytelling, fashion, and design.
So, stay with us or the latest updates and opportunities surrounding the ever-expanding universe of “Squid Game” IPs.
Watch “Squid Game” Season 2 on Netflix Now!
Meanwhile, as we wait for the Season 3 release date, don’t forget to watch “Squid Game” Season 2 on Netflix!
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