Published March 29, 2025 Updated March 29, 20250 by KoreaProductPost Editor Shinhan Financial Group Cut Ties with Kim Soo Hyun: A Lesson in K-Branding Crisis If you’ve been an enthusiastic fan of Korean entertainment, then you must have heard of the latest controversy involving actor Kim Soo Hyun. Now that Read More
Published March 28, 2025 Updated March 26, 20250 by KoreaProductPost Editor TERRA Beer Model Change After 6 Years: How Ji Chang Wook Impacts the Brand Today Korean beer brand from HITENJINRO, TERRA finally changed its model after 6 years from Gong Yoo to Ji Chang Wook. While this is the first big shake-up Read More
Published March 24, 2025 Updated March 22, 20250 by KoreaProductPost Editor Korean Brand with SHORTEST Endorsement Deals with Kim Soo Hyun – How It Impacts the Industry Have you ever had that moment when you accomplished something truly big in your life, only to find out that everything is falling apart moments after Read More
Published November 13, 2024 Updated November 12, 20240 by KoreaProductPost Editor Chilsung Cider Selects Moon Sang Min as Brand Ambassador for New Product! What’s cooler and more refreshing than a chilled Chilsung Cider? How about one with the face of Korea’s rising star, Moon Sang Min, to go with it? Kn Read More