Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well Read More
Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient Read More