kbeauty Archives - KoreaProductPost - South Korea's Leading Products and Brands Media Publication

KoreaProductPost – South Korea's Leading Products and Brands Media Publication

You will find the best beauty, fashion and cool products of all time in South Korea, categorized under each step

Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor

Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand

As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well

Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor

What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure

Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient

kstyleexpo spring 2025

Published March 28, 2025 Updated March 28, 20250 by Anyaa M

Editorial: K-Style Expo: Spring 2025 – A Global Business Connection

The K-Style Expo: Spring 2025, held virtually on March 26, brought together Korean content innovators, and industry leaders in a dynamic virtual even

K-Style Expo Winter Glam 2024

Published December 10, 2024 Updated March 27, 20250 by Anyaa M

Editorial: K-Style Expo Winter Glam – A Celebration of Innovation and Connections

The K-Style Expo: Winter Glam 2024, held virtually on December 6, brought together Korean beauty innovators and global buyers. It was an inspiri

kstyleexpo editorial

Published September 20, 2024 Updated September 20, 20240 by Anyaa M

Editorial: K-Style Expo – A Showcase of Innovation and Connections

We successfully closed K-Style Expo 2024, leaving behind a trail of exciting new partnerships and inspiring connections between Korean brands and glo

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“Rules for Dating Trash”: When Romance Starts After the Damage Is Already Done

May 16, 2025

By KoreaProductPost Editor

Have you ever found something so appealing in the beginning, only to then question – is this REALLY romance? That’s...
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Why Korean Brands Choose Ahn Hyo Seop – And How He Strengthens Them

May 28, 2025

By KoreaProductPost Editor

Did you know? When a brand’s image changes, it’s rarely by accident. Because sometimes, all it takes is just one...
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Stray Kids Are The New Pepero Ambassadors

May 16, 2025

By Jong-in

Your favorite Korean snack, Pepero, has new ambassadors! And it’s none other than the K-pop boy band Stray Kids! Lotte...
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“KPop Demon Hunters”: The Real Evidence of Korean Influence in Global Animation

May 26, 2025

By KoreaProductPost Editor

Have you ever imagined finding such a magnificent project that’s so iconically Korean only to find out that they’re NOT...
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GENTLE MONSTER Dual Revolution: Bratz Nostalgia Meets Google AI Future

May 23, 2025

By KoreaProductPost Editor

Fashion isn’t just about what you wear. It's about who you are, what you represent, and how far you’re willing...