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kstyleexpo editorial

Published September 20, 2024 Updated September 20, 20240 by Anyaa M

Editorial: K-Style Expo – A Showcase of Innovation and Connections

We successfully closed K-Style Expo 2024, leaving behind a trail of exciting new partnerships and inspiring connections between Korean brands and glo

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Ingredient Spotlight: Heartleaf in K-beauty Products – An Astonishing Skin Soothing Ingredient

November 7, 2024

By Anyaa M

Heartleaf is a unique ingredient that you can mostly find the K-beauty world. Read on to learn more about how...
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Ingredient Spotlight: Tea Tree Water In K-Beauty Products – A Water Alternative In Skin Care Products

November 14, 2024

By Anyaa M

The Korean beauty industry is emphasizing more and more natural ingredients to enhance the quality and efficacy of its products....
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Ingredient Spotlight: Enzymes – Holy Grail K-Beauty Ingredient for Glowing Skin

October 24, 2024

By Anyaa M

Superfood extract in K-beauty products can promote the skin's metabolism and collagen production for a firm, supple, healthy, and glowing...
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Ingredient Spotlight: Coconut in K-Beauty Products – A Moisturizing Skincare Ingredient

October 31, 2024

By Anyaa M

Coconut in K-beauty products is a super-hydrating ingredient that works wonders for dry skin and is perfect for all skin...
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Brand Focus: lilybyred – A Youthful K-Beauty Makeup Brand

October 29, 2024

By Anyaa M

For cheeky, youthful, and vibrant makeup, you need to know about lilybyred. This Korean beauty brand, born in 2017, brings...