kbeauty Archives - KoreaProductPost - South Korea's Leading Products and Brands Media Publication

KoreaProductPost – South Korea's Leading Products and Brands Media Publication

You will find the best beauty, fashion and cool products of all time in South Korea, categorized under each step

Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor

Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand

As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well

Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor

What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure

Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient

kstyleexpo spring 2025

Published March 28, 2025 Updated March 28, 20250 by Anyaa M

Editorial: K-Style Expo: Spring 2025 – A Global Business Connection

The K-Style Expo: Spring 2025, held virtually on March 26, brought together Korean content innovators, and industry leaders in a dynamic virtual even

K-Style Expo Winter Glam 2024

Published December 10, 2024 Updated March 27, 20250 by Anyaa M

Editorial: K-Style Expo Winter Glam – A Celebration of Innovation and Connections

The K-Style Expo: Winter Glam 2024, held virtually on December 6, brought together Korean beauty innovators and global buyers. It was an inspiri

kstyleexpo editorial

Published September 20, 2024 Updated September 20, 20240 by Anyaa M

Editorial: K-Style Expo – A Showcase of Innovation and Connections

We successfully closed K-Style Expo 2024, leaving behind a trail of exciting new partnerships and inspiring connections between Korean brands and glo

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How KPop Demon Hunters Is Making Nongshim Snacks the New Fandom Must-Have

August 21, 2025

By Anyaa M

Explore the fan-driven hype behind limited-edition Nongshim x KPop Demon Hunters snacks and why they are the new must-haves for...
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[INTERVIEW] The Story of Milan Loves Seoul

August 20, 2025

By Anyaa M

Milan Loves Seoul is where Italian elegance meets Korean innovation, showcasing design as a bridge between two vastly different cultures.
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Announcing the VCs and Startup Ecosystem Leaders at K-Style Expo Q3 2025 Pitch Event

August 11, 2025

By Anyaa M

The K-Style Expo Q3 2025: Investor-Startup Pitching Event is fast approaching — and we’re excited to unveil the impressive lineup of venture...
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Disney Bets On Korean Webtoons To Expand Marvel And Star Wars For Gen Z

August 19, 2025

By Anyaa M

Disney partners with Naver Webtoon to bring Marvel and Star Wars into mobile-first digital comics, reshaping global storytelling. South Korea’s Webtoon...
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K‑Beauty’s Strategic Masterclass: Triumph Amid Global Trade Shifts

August 7, 2025

By Anyaa M

Explore K-Beauty’s remarkable growth as a global beauty powerhouse, driven by AI technology, FDA-compliant manufacturing, and savvy e-commerce strategies. Stay...