Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient Read More
Published March 28, 2025 Updated March 28, 20250 by Anyaa M Editorial: K-Style Expo: Spring 2025 – A Global Business Connection The K-Style Expo: Spring 2025, held virtually on March 26, brought together Korean content innovators, and industry leaders in a dynamic virtual even Read More
Published December 10, 2024 Updated March 27, 20250 by Anyaa M Editorial: K-Style Expo Winter Glam – A Celebration of Innovation and Connections The K-Style Expo: Winter Glam 2024, held virtually on December 6, brought together Korean beauty innovators and global buyers. It was an inspiri Read More
Published September 20, 2024 Updated September 20, 20240 by Anyaa M Editorial: K-Style Expo – A Showcase of Innovation and Connections We successfully closed K-Style Expo 2024, leaving behind a trail of exciting new partnerships and inspiring connections between Korean brands and glo Read More