Published May 31, 2025 Updated May 28, 20250 by KoreaProductPost Editor Best Places to Buy Korean Skincare in the US in 2025 – A Complete Insider’s Guide If you've ever hovered over a “Buy Now” button wondering “Is this really the good stuff from Korea?”—you're not alone. In 2025, Korean skincare has g Read More
Published May 28, 2025 Updated May 28, 20250 by KoreaProductPost Editor Why Korean Brands Choose Ahn Hyo Seop – And How He Strengthens Them Did you know? When a brand’s image changes, it’s rarely by accident. Because sometimes, all it takes is just one face to change how the public sees y Read More
Published May 24, 2025 Updated May 19, 20250 by KoreaProductPost Editor Is Your Skincare Routine Really Korean? The 2025 Checklist for Authentic K-Beauty If you’re an avid K-beauty enthusiast, then by now, you must have tried double cleansing, sheet masks, or a trending snail serum at some point. Or, m Read More
Published May 20, 2025 Updated May 19, 20250 by Anyaa M K-Beauty in 2025: Funding Rebounds with $4.9M Early-Stage Startups Surge K-Beauty startups bounce back in 2025 with $4.9M in new funding, reigniting growth after a sluggish 2024 & highlighting early-stage innovation. Read More
Published May 13, 2025 Updated May 12, 20250 by KoreaProductPost Editor Crucial K-Beauty Trends in 2025: A Complete Shift in Your Skincare If you have been an avid enthusiast of K-beauty trends for years, then brace yourself because 2025 will feel like a soft reset. No more 10-step routi Read More
Published May 10, 2025 Updated May 9, 20250 by KoreaProductPost Editor 5 Best Viral Korean Face Products in 2025 You MUST Have! Feeling ready to upgrade your skincare but not sure where to begin? You’ve probably seen Korean face and skincare products flooding your feed in 2025 Read More
Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well Read More
Published May 6, 2025 Updated May 5, 20250 by KoreaProductPost Editor Less is Now A LOT More! The New Steps in 2025 Korean Skincare Routine There was a time when our vanities looked more like apothecaries. Bottles of essence, stacks of sheet masks, rows of ampoules. Well, at the time, you Read More
Published May 5, 2025 Updated May 5, 20250 by KoreaProductPost Editor Skinny Brow Returns in 2025: BLACKPINK Rosé Is Leading the K-Beauty Revival! In a beauty culture obsessed with dewy skin and effortless glow, one thing is making a surprisingly sharp statement in 2025 K-beauty trend: your eyeb Read More
Published April 16, 2025 Updated April 15, 20250 by KoreaProductPost Editor Bold is Back: How Gen Z Is Reviving Colorful Eyeshadow in Korean Makeup Trends 2025 For years, the K-beauty landscape has been dominated by nudes and so-called natural colors and shades that blend to your skin, just enough to create Read More
Published April 15, 2025 Updated April 14, 20250 by KoreaProductPost Editor What Went Wrong with Innisfree? A Critical Look at Its Rebranding Failure Once the green goddess of K-beauty brand, Innisfree stood for everything the industry promised: eco-conscious formulations, nature-powered ingredient Read More
Published April 14, 2025 Updated April 14, 20250 by KoreaProductPost Editor The New Era of Korean Sheet Masks – Why They’re Trending Again Globally Remember the iconic Korean beauty sheet masks that dominated the beauty scene a decade ago? They're back—but not how you remember them. Once a playfu Read More
Published April 13, 2025 Updated April 12, 20250 by KoreaProductPost Editor Korean Sunscreens Banned in US? The Truth Behind Regulation and Reality If you had to choose, what’s the one K-beauty products that you can’t ever live without? Well, for K-beauty enthusiasts who don’t just follow the tre Read More
Published April 12, 2025 Updated April 9, 20250 by KoreaProductPost Editor Breaking Down K-Beauty Rumors: Does Spinach Really Suppress Appetite? If you’ve been scrolling TikTok videos or reading posts in social media and K-beauty communities, you must have realized that there’s a growing rumor Read More
Published April 7, 2025 Updated April 7, 20250 by Ji-Min ILLIYOON X Hello Kitty – Adorable Skincare Collaboration To Delights Fans Celebrate the adorable partnership of ILLIYOON x Hello Kitty with this exclusive skincare range, designed to soothe sensitive skin while delighting f Read More
Published April 2, 2025 Updated April 2, 20250 by Anyaa M K-Beauty’s Triumph: Korea Becomes Top Cosmetics Exporter to the U.S. Last year, South Korea achieved a significant milestone by overtaking France as the leading exporter of beauty products to the United States, the wor Read More
Published March 8, 2025 Updated March 7, 20251 by Anyaa M Powerful & Beautiful: 10 Women-Owned K-Beauty Brands to Know As we come to celebrate International Women's Day, we dedicate this post to celebrate women in the beauty industry. There are several K-beauty brands Read More
Published March 2, 2025 Updated March 1, 20250 by KoreaProductPost Editor Sulwhasoo Selects YoonA for New Face of Best-Selling Serum – Where to Buy? When two timeless beauties come together, it’s an experience you don’t want to miss! Just like peanut butter and jelly and your favorite K-drama with Read More
Published March 1, 2025 Updated March 1, 20250 by Anyaa M Editorial: Insights from Johanna Rönkkö K-Beauty's Success in Europe In our most recent interview for the event, “Unlocking the K-Wave”, Johanna Rönkkö, CEO of Nordic Beauty In Read More
Published February 27, 2025 Updated February 23, 20250 by Anyaa M K-Beauty and Inclusivity: The Industry’s Next Big Shift From limited shades to diverse offerings—explore how K-Beauty is transforming to meet the needs of a global audience demanding inclusivity. Key Ta Read More