“Lovely Runner” fans, you will probably need just a little bit more space in your schedule and collection area! Why? Because Korean leading fried chicken brand, Kyochon, has reportedly jumped on the train with possible future collaboration with brilliant actor Byeon Woo Seok! Get ready for a savory experience that goes beyond your palate, seeping through your eyes and going deep into your heart!
Kyochon Chicken Teases Collaboration with Actor Byeon Woo Seok as New Icon
Following the global success of “Lovely Runner” Kdrama and the breathtaking personification of the character Ryu Seon Jae, every single Korean brand seems to be doting on the brilliant actor Byeon Woo Seok. From food and beverage, banks, to even Korean furniture products, there seem to be glimpses of the dazzling visual of this model-turned-actor.
Today, even a leading Korean fried chicken brand, Kyochon, has decided to jump on the train and hinted at Byeon Woo Seok as its newest brand ambassador.
On October 19, the official social media of Kyochon Chicken posted a partial photo of what everyone believes to be actor Byeon Woo Seok. With a bold giant golden letter that announces “NEW ICON,” Kyochon Chicken asked fans to guess who the stunning celebrity they had invited as the new ambassador, using three obvious hints:
- Born in 1991, just like Kyochon Chicken.
- Passionate about acting and equally passionate about chicken!
- Has a sweet charm and a positive energy.
Some people might be suspicious about the identity of this Korean celebrity. However, dedicated fans of Byeon Woo Seok would immediately recognize those large veined palms, full lips, and prominent jawline.
Kyochon Chicken: Most Successful Korean Fried Chicken Brand in the Global Market
With solid roots that date back to 1991, Kyochon has become the most successful premium Korean fried chicken brand. Over these two decades, this Korean fried chicken brand has managed to expand its branch not only within the Korean market but also as one of the most successful international franchises.
If you’re new to the Korean food and beverage industry, then you must take note that Kyochon truly prides itself on its authentic Korean flavors. Their soy garlic, honey-glazed, and spicy red pepper sauces are heavenly, and only those who have tasted them can testify to their mouthwatering taste. Once you savor the flavor, there’s no turning back.
But that’s not all there is. Kyochon’s success is not merely about delicious chicken but also about embracing quality ingredients and consistent taste across all locations.
As one of Korea’s top three fried chicken franchises, Kyochon has been an industry leader not just in Korea but internationally. The brand’s global expansion began with its first overseas outlet in the U.S., and it now boasts stores in countries like Canada, China, Malaysia, and even the Middle East.
This strategy of preserving its original flavors without regional modifications has set it apart from other international franchises. While many brands tweak recipes to suit local palates, Kyochon has maintained the same flavor profiles, ensuring an authentic Korean experience no matter where its outlets are located.
Elevating Fried Chicken Game to A Whole New Level with Byeon Woo Seok
Finally, Kyochon’s success in the competitive fried chicken market is also thanks to the brand’s impressive innovation beyond food.
With Kyochon now teasing its collaboration with actor Byeon Woo Seok, this Korean fried chicken brand will be able to appeal to a younger audience while reinforcing its position as a trendy and beloved fried chicken chain.
This potential partnership with the rising star reflects a strategic push to connect with the MZ generation (Millennials and Gen Z), who not only crave great food but also seek lifestyle experiences linked to pop culture.
As Kyochon embraces the future, it continues to set the standard for Korean fried chicken, both at home and abroad.
So, how excited are you to welcome this new collaboration between Kyochon Chicken and Byeon Woo Seok? Stay with us for more updates on October 23, when Kyochon finally reveal the celebrity and all the promotional programs.
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