Food & Beverage

Korean Version of the Viral Dubai Chocolate Bar: What’s It About?

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South Korea has created its own brand of the viral Dubai knafeh pistachio chocolate bar, and it’s unexpectedly different than the original! But what is it about, really? And can you actually buy this Korean version of the Dubai chocolate bar online? Let’s take a closer look!

Dubai Viral Knafeh Pistachio Chocolate Bar: What’s It About?

Can’t get your hands on the viral Dubai knafeh pistachio chocolate bar? You might want to try the Korean version. It’s different from the original, but you might actually like this one better!

The worldwide communities of foodies have been caught in a major chocolate hunt. A unique chocolate bar from Fix Dessert Chocolatier in Dubai, UAE, recently went viral with its crunchy knafeh pistachio fillings.

Original Dubai pistachio chocolate bar
Dubai’s viral chocolate. | The Korea Herald

It all started when a UAE content creator posted an ASMR video of themselves enjoying the chocolate, and it quickly went viral. The bar is easily recognized by its colorful, paint-splattered-looking casing and its crunchy texture, which gives a delightful crackling sound with every bite. Inside, it’s filled with delicious pistachio cream and crispy strips of toasted knafeh pastry, making it extra crunchy.

The sweet treat then took social media by storm.

This chocolate sensation has also caught the attention of popular Korean content creators. They’ve been posting their own reviews and videos of the bar, including some showing influencers making their own versions. These videos have become hugely popular, especially among the younger crowd.

Same Flavors, Different Experience: The Korean Versions!

With the massive positive responses, South Korea finally created its own version of this viral chocolate. And yet, what’s the difference between the Korean and the original versions of these Dubai-style chocolates?

The original version of the Dubai knafeh pistachio chocolate bar used a special ingredient called Kataifi noodles. It is a shredded phyllo dough, a type of pastry used in various Middle Eastern, Greek, and Turkish desserts.

The Korean version, instead, is using stir-fried noodles. As a result, the texture of the chocolate’s filling might appear drier. However, these Korean-made ones are even crunchier than the original.

Korean dubai pistachio chocolate bar
Korean version of Dubai pistachio chocolate. | @pypy12_11 on Threads

Furthermore, the filling paste might not be as creamy and melting as the Dubai-made. Yet, it gives you that perfect blend of sweet and savory texture that’s perfect for snack time.

@user4952225293198 분명 어제 먹었을때는 읭 뭐지,,? 했는데 오늘 먹으니깐 괜찮은거 같기도 하네요..???🤔🤔 식감이 재밌어요😖근데 두바이 초콜릿 으로 기대하시고 드시면 실망 하실듯여💦 #두바이초콜릿 #cu두바이초콜릿 #두바이스타일초콜릿 #cu ♬ 오리지널 사운드 – 별모

More Korean Releases of Dubai Knafeh Pistachio Chocolate Bar

The first to start the initiative was the Korean convenience store chain CU, in collaboration with Mont, a small and medium-sized Korean company. They created this Korean version of Dubai knafeh pistachio chocolate bar from the abovementioned stir-fried noodles, resulting in a different texture.

Along with CU, Korean GS Retail’s convenience store has also released its own version of the Dubai knafeh pistachio chocolate bar. With the pre-order starting on July 12, this product is expected to rival the ones from CU.

What makes GS Retail’s chocolate different from CU is that the company decided to use the actual Kataifi noodles in the fillings, just like the original. According to GS Retail, they’re trying to make their versions highly similar to the original.

Yes, this Korean-made Dubai-style knafeh pistachio chocolate bar might be unexpected, but it gives you a whole different snacking experience. Hence, it’s no wonder that this local Dubai-style chocolate has gone viral in South Korea.

Where to Buy Online?

Unfortunately, as of today, the Korean version of the Dubai knafeh pistachio chocolate bar is only available at South Korean convenience stores, CU. The GS Retail’s Kataifi noodles version has only started its pre-order on July 12 and will only circulate at the end of July.

The only way to purchase this viral chocolate online is through the Korean online marketplace, G-Market. So, if their overseas shipping service is available in your area, you might want to try purchasing the CU’s version of the chocolate via G-Market.

buy at G-market


Finally, please stay with KoreaProductPost, and we will keep you updated once it’s available in the US market. In the meantime, you can try making your own version of this viral chocolate at home, using the following tutorial.

If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.

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About Jong-in

Jong-in is a lifestyle writer and cultural connoisseur who celebrates the multifaceted aspects of Korean culture. With a passion for art, music, cuisine, and travel, Jong-in's writing is a hub for exploring the vibrant cultural scene in Korea.

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