If you’re an avid fan of Korean entertainment, you must have long noticed how close BTS worldwide handsome vocalist Jin with celebrity chef Baek Jong Won. Now, imagine if these two Korean superstars shaking hands in a new collaboration. And no, it’s definitely not a cooking show or a music collab—it’s something even cooler. In fact, BTS Jin and Baek Jong Won have teamed up to create IGIN, a premium Korean traditional liquor brand that will introduce Korean spirits to the world. Join us as we explore the first look of IGIN below.
BTS Jin and Baek Jong Won to Launch IGIN
The worldwide handsome vocalist of BTS, Jin has officially entered the world of entrepreneurship. And he has successfully done so with a personal project he’s clearly passionate about.
Teaming up with Korea’s most celebrated chef and culinary entrepreneur, Baek Jong Won, BTS Jin has co-founded IGIN, a premium brand of traditional Korean liquor.
Not only that, but these two celebrities have also created an agricultural corporation called Yesan Doga to bring this project to life, tying the brand to Baek’s hometown of Yesan in Chungcheongnam-do. This region, rich with tradition and agricultural resources, serves as the heart of IGIN, offering ingredients and craftsmanship that make this liquor truly special.
About IGIN: Premium Brand of Korean Traditional Liquor
So, what exactly makes IGIN stand out? It’s not just your mediocre celebrity-endorsed brand. BTS Jin and Baek Jong Won are breathing new life into the traditional liquor culture of South Korea, “sool”. It is a practice that dates back centuries but has apparently been overlooked in modern times.
At its core, IGIN celebrates tradition while offering a fresh, premium twist. Along with their stellar collaboration, BTS Jin and Baek Jong Wong have also invited Master Park Rok Dam into the partnership. This legend is another prominent name in South Korea, often called the “Godfather of Korean Traditional Liquor.”
The presence of Master Park Rok Dam will undoubtedly ensure that each product reflects authenticity and top-notch quality. Indeed, with such attention to detail, BTS Jin and Baek Jong Won have impressively showcased their incredible commitment to keeping Korean traditions alive. And they aim to do so while appealing to global tastes.
From meticulous production to sourcing fresh, local ingredients like apples, watermelons, and plums, IGIN will be far more than just your ordinary liquor—it’s a cultural experience.
What Kind of Products Will the Brand Release?
So, what kind of product will BTS Jin and Baek Jong Won release for IGIN? Upholding the traditional Korean liquor culture, the IGIN brand is stepping into the market with exciting options for different preferences:
- Premium Distilled Liquor: The flagship product, crafted with premium, locally sourced ingredients from Yesan, offers a sophisticated taste and smooth finish. This distilled liquor is perfect for enthusiasts looking to explore traditional Korean spirits.
- IGIN Sweet Tonic: A ready-to-drink (RTD) beverage made with sweet, refreshing flavors from Korean-grown apples and watermelons. Think light, fizzy, and ideal for casual sipping.
- IGIN Tangy Tonic: If you’re into something zesty, this drink combines tangy local plums with a sparkling kick. It’s a fun and modern way to enjoy traditional liquor without losing the cultural essence.
Whether you’re toasting at a holiday gathering or simply curious about Korean liquor, these offerings are set to appeal to both seasoned drinkers and first-timers.
A Collaboration Rooted in Passion and Heritage
For the record, you really must understand that this product has been a long passion of BTS Jin. His interest in traditional Korean liquor was rooted far long before IGIN was even an idea.
In 2022, fans saw him explore Korean spirits on BTS’s YouTube series Drunken Truth, where he sampled and learned about this craft alongside Master Park Rok Dam. He even dabbled in making his own liquors, gifting friends, and sharing his passion with people close to him.
Meanwhile, as one of Korea’s renowned chefs, Baek Jong Won brings decades of experience and deep knowledge of Korea’s food and drink culture to the table. Together, this duo has poured their time, energy, and creativity into making IGIN a reality.
Why IGIN Matters
Also, what makes IGIN most important is that Korean traditional liquor has finally gotten the spotlight it long deserves. By launching premium brand IGIN, BTS Jin and Baek Jong Won will be introducing the world to Korean traditions in a fresh, modern way.
IGIN will soon become a beautiful blend of past and present, offering people everywhere a taste of Korea’s history, heritage, and premium flavors.
Meanwhile, for fans, it’s also a chance to support Jin’s first personal business project, a reflection of his authenticity and love for Korean culture. And let’s face it—who wouldn’t want to raise a glass of IGIN knowing it’s been crafted with such care?
Get Ready to Raise a Glass
Finally, BTS Jin and Baek Jong Won are changing the Korean liquor business game with their IGIN premium brand. Soon enough, IGIN will shine a global spotlight on South Korea’s rich history, local ingredients, and spread the country’s spirit to global consumer markets.
Therefore, keep an eye on IGIN, as this traditional Korean liquor brand will soon become the next big thing to toast to. Now, prepare a glass for IGIN at home and at each and every favorite place of yours! IGIN will soon be available in South Korea starting from January 2025. Cheers!
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