AMOREPACIFIC wins its sixth consecutive CES Innovation Award with the generative AI-powered ‘WANNA-BEAUTY AI’ makeup app. Unveiling new beauty technologies, including a partnership with Samsung’s MICRO LED Beauty Mirror and the latest makeON skincare device, AMOREPACIFIC continues to lead beauty innovation at CES 2025.
Amorepacific has been honored with a CES 2025 Innovation Award for its cutting-edge AI-based makeup solution, marking its sixth consecutive win at this prestigious event. The award-winning technology, WANNA-BEAUTY AI, alongside other advanced beauty solutions, will be highlighted during CES 2025.
The Korean skincare and beauty giant will showcase its latest beauty tech solutions at CES 2025 event. It includes the ‘AI Skin Analysis & Care Solution’ and a new makeON skincare device, Amorepacific’s beauty device brand.
WANNA-BEAUTY AI
‘WANNA-BEAUTY AI,’ is a voice-activated chatbot application. The AI-powered makeup solution is ideal for delivering personalized beauty experiences. It uses generative AI to help users identify their ideal looks and virtually try them.
Through advanced image recognition, it analyzes skin tone and facial features using user photos. After processing this data, the AI tool—trained on insights from professional makeup artists—recommends customized looks and enables virtual try-ons. Users can even experience different styles by trying on makeup looks from other individuals via a voice-guided interface, making it convenient and interactive.
This patented technology incorporates Amorepacific’s proprietary image recognition capabilities combined with AI image generation, co-developed with KAIST, South Korea’s top research institution. Visitors at CES can explore the innovative application at the Venetian Expo.
AMOREPACIFIC Skincare Innovations at CES 2025
Smart Mirror Skin Analysis Tool
Amorepacific will also introduce its latest skin care innovations. It is an AI-driven skin analysis tool featured in a smart mirror developed in partnership with Samsung. The tool is a part of the Samsung Electronics’ ‘MICRO LED Beauty Mirror’ and will be on display in Samsung booth at CES 2025.
This solution combines advanced imaging with physical skin contact sensors to provide a detailed assessment of skin condition and recommend targeted care solutions.
Light Therapy Skincare Device – Skin Light Therapy 3S
Additionally, Amorepacific’s beauty tech brand, MakeON, will unveil a new skincare device featuring light therapy, which will be available to the public in March 2025. The device will integrate with a dedicated mobile application that connects seamlessly with the AI-driven skin care solution.
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