K-beauty Archives - KoreaProductPost - South Korea's Leading Products and Brands Media Publication

Published July 7, 2025 Updated July 5, 20250 by KoreaProductPost Editor

The U.S. Obsession of K-Beauty: The Reasons are Not What You Think

You might think it’s all about “glass skin” and K-pop idols, but the K-beauty craze sweeping the United States in 2025 has taken a surprisingly pract

korean nail art fruit peel nail manicure

Published July 1, 2025 Updated July 1, 20250 by Ji-hun

This Korean Nail Art Trend Looks Good Enough to Eat

Get the juicy details on the Korean “fruit peel” nail art trend that’s taking over summer nail manicure, straight from Seoul! Korean nail art tren

Published June 26, 2025 Updated July 1, 20250 by Anyaa M

K-Style Expo Q2 2025 Investor Pitch Hub: A Wrap Up

The second-quarter edition of K-Style Expo 2025 convened virtually on June 24, 2025, as a two-hour “pitch hub” linking early-stage Korean ventures wi

Published June 18, 2025 Updated June 16, 20250 by KoreaProductPost Editor

Where to Buy Wholesale Korean Products Online: Behind “Cheap” Price Bait

You’ve seen the hype—K-beauty shelves, TikTok hauls, glowing reviews from Seoul to São Paulo. But once you decide to actually source Korean products

Melissa Alfer K-BROWN k-beauty for dark skin

Published June 16, 2025 Updated June 16, 20250 by Anyaa M

[INTERVIEW] Melissa Alfer on Building K-BROWN for the Next Generation

K-Beauty may be everywhere, but Melissa Alfer’s K-BROWN stands out! It is the first Korean-made skincare line engineered from day one for “melan

Published June 11, 2025 Updated June 11, 20250 by Anyaa M

The Green Shift: Korea’s Eco-Policy Mandates a Sustainable K-Beauty Future

From renewable energy clusters to biodegradable packaging, a green revolution is brewing in Korean cosmetics — and it’s reshaping brand strategies, g

Published June 7, 2025 Updated June 5, 20250 by KoreaProductPost Editor

Secret in Korean Weight Loss: Vitamin D is the Hidden Hero in K-Beauty Wellness!

What’s the first thing that comes up in your mind when you think about K-beauty? Most of the time, you will think about those glass skin serums and 1

Published June 6, 2025 Updated June 6, 20250 by Anyaa M

Decoding Goodai Global’s Strategy: Acquisitions as the Blueprint for K-Beauty Success

Goodai Global is redefining the K-Beauty landscape through a series of strategic acquisitions. See how their recent moves are shaping a new empire!

Published May 31, 2025 Updated May 28, 20250 by KoreaProductPost Editor

Best Places to Buy Korean Skincare in the US in 2025 – A Complete Insider’s Guide

If you've ever hovered over a “Buy Now” button wondering “Is this really the good stuff from Korea?”—you're not alone. In 2025, Korean skincare has g

Published May 28, 2025 Updated May 28, 20250 by KoreaProductPost Editor

Why Korean Brands Choose Ahn Hyo Seop – And How He Strengthens Them

Did you know? When a brand’s image changes, it’s rarely by accident. Because sometimes, all it takes is just one face to change how the public sees y

Published May 24, 2025 Updated May 19, 20250 by KoreaProductPost Editor

Is Your Skincare Routine Really Korean? The 2025 Checklist for Authentic K-Beauty

If you’re an avid K-beauty enthusiast, then by now, you must have tried double cleansing, sheet masks, or a trending snail serum at some point. Or, m

Published May 21, 2025 Updated May 21, 20250 by Anyaa M

Top K-Beauty Tech Brand Medicube Now at Ulta: APR’s Strategic US Move

K-Beauty powerhouse Medicube, from APR, launches its full range at Ulta Beauty. Experience cutting-edge Korean skincare & beauty tech across the

Published May 20, 2025 Updated May 19, 20250 by Anyaa M

K-Beauty in 2025: Funding Rebounds with $4.9M Early-Stage Startups Surge

K-Beauty startups bounce back in 2025 with $4.9M in new funding, reigniting growth after a sluggish 2024 & highlighting early-stage innovation.

Published May 13, 2025 Updated May 12, 20250 by KoreaProductPost Editor

Crucial K-Beauty Trends in 2025: A Complete Shift in Your Skincare

If you have been an avid enthusiast of K-beauty trends for years, then brace yourself because 2025 will feel like a soft reset. No more 10-step routi

Published May 10, 2025 Updated May 9, 20250 by KoreaProductPost Editor

5 Best Viral Korean Face Products in 2025 You MUST Have!

Feeling ready to upgrade your skincare but not sure where to begin? You’ve probably seen Korean face and skincare products flooding your feed in 2025

Published May 7, 2025 Updated May 6, 20250 by KoreaProductPost Editor

Laneige Rise to the Top: How Smart Product Expansion Made It an Olive Young No.1 Brand

As an avid K-beauty enthusiast, what do you think that makes a brand a true phenomenon? Is it the model? The packaging? Or a little bit of both? Well

Published May 6, 2025 Updated May 6, 20250 by Ji-Min

Clio’s Harry Potter Makeup Collection Casts a Global Spell

Clio Cosmetics enchants the beauty world with its Harry Potter collection, achieving record sales and planning global expansion with new collabs in 2

Published May 6, 2025 Updated May 5, 20250 by KoreaProductPost Editor

Less is Now A LOT More! The New Steps in 2025 Korean Skincare Routine

There was a time when our vanities looked more like apothecaries. Bottles of essence, stacks of sheet masks, rows of ampoules. Well, at the time, you

Published May 5, 2025 Updated May 5, 20250 by KoreaProductPost Editor

Skinny Brow Returns in 2025: BLACKPINK Rosé Is Leading the K-Beauty Revival!

In a beauty culture obsessed with dewy skin and effortless glow, one thing is making a surprisingly sharp statement in 2025 K-beauty trend: your eyeb

Published May 5, 2025 Updated May 5, 20250 by Anyaa M

Korean Indie Beauty Brands Grow as Premium Labels Face Challenges

The K-beauty industry is experiencing a dynamic shift as Korean indie beauty brands gain international traction, while established premium labels fac