Beauty & Skincare

Brand Focus: Laneige – Your K-Beauty Destination for Soft Lips and Skin

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Want to unlock the secrets to Korean dewy skin and kissable lips? Laneige is your one-stop shop popular for their innovative “water science” and cult-favorite Lip Sleeping Mask!

If you are just starting with K-beauty products, Laneige is one Korean brand that you can try without any hesitation. While the brand is most popular for its hydrating formulations, they are of the sort that can fit in any routine – whether you are a 2-step or a 10-step individual.

All you need to know about Laneige

Laneige was brought to life by the AmorePacific Group in Seoul, South Korea in 1994. They quickly gained a reputation as the go-to brand for all things hydration, thanks to their innovative “water science” and unique water complexes. And, even now, after almost a quarter of a century, they are still the masters of water science and go-to brand for hydration.

Although Laneige is a Korean brand, their name is actually a French twist! “Laneige” comes from “la neige,” which means “the snow” in French.

Most popular products by K-beauty brand Laneige

Laneige’s dedication to moisture has made them a favorite among those seeking dewy, healthy-looking skin. They’ve become especially known for two cult-favorite products: the Lip Sleeping Mask, a nighttime lip treatment for super-soft lips, and the Water Sleeping Mask, a deeply hydrating overnight mask.

Thanks to their Advanced Water Complexes, they really know how to make the water work for your skin and make it look healthy and supple.

Check out the best Laneige products that have cult following among skincare pros and newbies alike! And even those who don’t care for it much, these are something they won’t mind using!

Lip Sleeping Mask

Laneige’s Lip Sleeping Mask is undoubtedly the brand’s most recognizable product. This award-winner has become a top seller at Sephora, and there’s a reason why! Fans love it so much, they refuse to use it only at night as directed.

The secret lies in its moisture-locking formula. Packed with antioxidant-rich vitamin C, it’s not just great as an overnight treatment for dry lips, but also works wonders as a daytime lip balm. The original berry version was a runaway hit, and Laneige has since expanded the collection with a range of irresistible flavors like vanilla, peach iced tea, and apple lime, all housed in adorable candy-colored pots. 

Lip Sleeping Mask

Water Sleeping Mask

This Laneige Water Sleeping Mask is like a full-face version of their iconic Lip Sleeping Mask, but with a lightweight gel-cream texture instead of a balm. For an extra hydration boost, layer it on top of your favorite night cream as the final step in your routine. This creates a double whammy of moisture, ensuring your skin wakes up feeling refreshed and plump in the morning. The secret lies in its mineral-rich and antioxidant-infused formula.

LANEIGE Lip Glowy Balm

Laneige Lip Glowy Balm is lightweight, moisture-rich and is perfect for all skin types, whether you have normal, dry, combination, or oily skin. It tackles dryness and dullness head-on, leaving your lips feeling nourished and looking healthy. The secret lies in the star ingredients: shea and murumuru seed butters. These natural powerhouses lock in moisture and keep your lips feeling soft and supple.

LANEIGE Lip Glowy Balm

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About Anyaa M

Anyaa is a versatile writer passionate about capturing the diverse facets of Korean lifestyle, beauty, fashion, tech, and everything in between. As a wordsmith, she possesses the unique ability to delve into the intricacies of the Korean lifestyle, sharing valuable insights and personal experiences that resonate with readers. Whether it's exploring the vibrant streets of Seoul, uncovering the latest beauty trends, curating fashion inspiration, or delving into the world of cutting-edge technology, readers are always captivated and informed.

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