Anyaa M

Published March 23, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: Parnell – The Eco-Friendly K-Beauty Brand Making Waves

Parnell’s skincare formulas merge natural botanicals with cutting-edge technology. From serum cushions to body mists, discover why beauty lovers swea

Published March 19, 2025 Updated March 10, 20250 by Anyaa M

Ingredient Spotlight: Papaya in K-Beauty Products – A Superfruit for Glowing Skin

K-Beauty is famous for harnessing the power of natural ingredients, be it snail mucin or bee venom, to create effective and gentle skincare solutions

Published March 17, 2025 Updated March 11, 20250 by Anyaa M

The Future Of K-Wellness: Korean Hangover Remedies Go Global

K-brands like Condition & startups like Dayguard are taking Korean hangover remedies global. Explore the rise of K-wellness across the global mar

Published March 16, 2025 Updated March 16, 20250 by Anyaa M

Unlocking the K-Wave – Insights from Leading K-Product Experts

Join us for an exclusive online event in April, where we dive into the world of innovative Korean products and global expansion of Korean products th

Published March 16, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: PESTLO – The K-Beauty Brand Combining Tradition with Innovation

Looking for clean, effective K-Beauty skincare? PESTLO merges traditional herbal remedies with modern technology for powerful, skin-friendly solution

Published March 12, 2025 Updated March 10, 20250 by Anyaa M

Ingredient Spotlight: Collagen in K-Beauty Products – A Magical Treatment for Wrinkles

Using K-beauty products infused with collagen can transform your skincare by providing intense moisturization and slowing down skin aging. It's be

Published March 10, 2025 Updated March 10, 20250 by Anyaa M

Musinsa And The Hallyu Wave: How K-Fashion Conquered The World

From sneakers to a billion-dollar fashion empire—learn how Musinsa captured cultural identity and became one of South Korea’s top unicorn startups.

Published March 9, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: KRAVEBEAUTY – The K-Beauty Brand That Ditches the Hype

KraveBeauty promotes healthy skin with a ‘less is more’ philosophy. Discover why this Korean beauty brand is a favorite among skincare lovers! KRA

Published March 8, 2025 Updated March 7, 20251 by Anyaa M

Powerful & Beautiful: 10 Women-Owned K-Beauty Brands to Know

As we come to celebrate International Women's Day, we dedicate this post to celebrate women in the beauty industry. There are several K-beauty brands

Published March 4, 2025 Updated March 5, 20250 by Anyaa M

Ingredient Spotlight: Yuza (Yuzu) in K-Beauty Products – A Treasurable Skin Enhancing Ingredient

One of the most prominent aspects of Korean skincare is that it offers the finest blend of skin-refining ingredients for providing a glass-like compl

Published March 1, 2025 Updated March 1, 20250 by Anyaa M

Editorial: Insights from Johanna Rönkkö

K-Beauty's Success in Europe In our most recent interview for the event, “Unlocking the K-Wave”, Johanna Rönkkö, CEO of Nordic Beauty In

Published February 28, 2025 Updated February 4, 20250 by Anyaa M

Brand Focus: fwee – Korea’s Rising Makeup Star

Inspired by K-beauty trends, fwee has quickly become a popular go-to name as a Korean makeup brand for expressing individuality. K

Published February 27, 2025 Updated February 23, 20250 by Anyaa M

K-Beauty and Inclusivity: The Industry’s Next Big Shift

From limited shades to diverse offerings—explore how K-Beauty is transforming to meet the needs of a global audience demanding inclusivity. Key Ta

lotus extract in korean skincare products

Published February 26, 2025 Updated February 23, 20250 by Anyaa M

Ingredient Spotlight: Lotus Extract in K-Beauty Products – A Noteworthy Moisturizing and Revitalizing Ingredient

Lotus extract is quite popular amongst the skin care community. Here are some of the best K-beauty products containing the goodness of lotus extract!

Published February 25, 2025 Updated February 21, 20250 by Anyaa M

Innovative AI Takes Center Stage at Seoul Fashion Week 2025

Uncover how AI-driven innovations at Seoul Fashion Week are transforming the fashion industry, from design to sustainability. Back in 2022, when t

Published February 25, 2025 Updated February 25, 20250 by Anyaa M

K-Style Expo: Spring 2025 – Where Beauty, Food, and Entertainment Meet Innovation

The highly anticipated K-Style Expo: Spring 2025 is back, bringing together Korean brands, global buyers, influencers, and retailers in an exclusive

Published February 21, 2025 Updated February 4, 20250 by Anyaa M

Brand Focus: glow – A K-Beauty Brand Bringing Radiance To You

From blemish balms to lip care and beauty tools, Glow is a new K-beauty brand that is making waves in the Korean skincare and makeup world. Korean

Published February 19, 2025 Updated February 19, 20250 by Anyaa M

Mamonde x Tom and Jerry Collab – A Perfect Mix of Fun and Skincare Celebrating 85 Years of the Iconic Duo

Get ready for cuteness overload! Mamonde x Tom and Jerry collab brings limited-edition skincare and exclusive merchandise. Get ready for a wild ri

Published February 17, 2025 Updated February 17, 20250 by Anyaa M

Ingredient Spotlight: Mugwort in K-beauty Products – An Exceptional Skin Healing Ingredient

For ages, mugwort has been infused in Korean skincare remedies to attain flawlessly healthy and rejuvenated skin. Also, this ingredient has been wide

Published February 14, 2025 Updated February 7, 20250 by Anyaa M

Brand Focus: KAINE – The Vegan, Sustainable Korean Skincare Brand

KAINE is redefining Korean skincare with vegan, cruelty-free ingredients and eco-friendly packaging. Discover what makes this conscious beauty brand

Brand Focus: Parnell – The Eco-Friendly K-Beauty Brand Making Waves

Ingredient Spotlight: Papaya in K-Beauty Products – A Superfruit for Glowing Skin

The Future Of K-Wellness: Korean Hangover Remedies Go Global

Unlocking the K-Wave – Insights from Leading K-Product Experts

Brand Focus: PESTLO – The K-Beauty Brand Combining Tradition with Innovation

Ingredient Spotlight: Collagen in K-Beauty Products – A Magical Treatment for Wrinkles

Musinsa And The Hallyu Wave: How K-Fashion Conquered The World

Brand Focus: KRAVEBEAUTY – The K-Beauty Brand That Ditches the Hype

Powerful & Beautiful: 10 Women-Owned K-Beauty Brands to Know

Ingredient Spotlight: Yuza (Yuzu) in K-Beauty Products – A Treasurable Skin Enhancing Ingredient

Editorial: Insights from Johanna Rönkkö

Brand Focus: fwee – Korea’s Rising Makeup Star

K-Beauty and Inclusivity: The Industry’s Next Big Shift

Ingredient Spotlight: Lotus Extract in K-Beauty Products – A Noteworthy Moisturizing and Revitalizing Ingredient

Innovative AI Takes Center Stage at Seoul Fashion Week 2025

K-Style Expo: Spring 2025 – Where Beauty, Food, and Entertainment Meet Innovation

Brand Focus: glow – A K-Beauty Brand Bringing Radiance To You

Mamonde x Tom and Jerry Collab – A Perfect Mix of Fun and Skincare Celebrating 85 Years of the Iconic Duo

Ingredient Spotlight: Mugwort in K-beauty Products – An Exceptional Skin Healing Ingredient

Brand Focus: KAINE – The Vegan, Sustainable Korean Skincare Brand

Powerful & Beautiful: 10 Women-Owned K-Beauty Brands to Know

Ingredient Spotlight: Yuza (Yuzu) in K-Beauty Products – A Treasurable Skin Enhancing Ingredient

Ingredient Spotlight: Papaya in K-Beauty Products – A Superfruit for Glowing Skin

Ingredient Spotlight: Collagen in K-Beauty Products – A Magical Treatment for Wrinkles

Editorial: Insights from Johanna Rönkkö

Medicube Age-R ATS Air Shot

The Face Shop Rice Water Bright Light Face Cleansing Foam

innisfree Pore Clearing Facial Foam

Project E Beauty LED Light Therapy Mask