Anyaa M

Published April 14, 2025 Updated April 11, 20250 by Anyaa M

K-Fashion Forecast: 2025 Spring/Summer Trends You Need Now

Get inspired by the latest Korean fashion trends for spring/summer! Find out what's hot in Seoul and how to add these fresh looks into your wardrobe.

Published April 10, 2025 Updated April 8, 20250 by Anyaa M

The Rise of K-Beauty in Japan: A New Era in the Cosmetics Industry

From Family Mart to Loft, K-beauty is everywhere in Japan. Find out what’s fueling K-beauty’s explosive growth and what it means for the future of be

Published April 5, 2025 Updated April 5, 20250 by Anyaa M

Navigating a New Trade Reality: U.S. Tariffs and Their Impact on South Korea and Its Export Economy

New U.S. tariffs are reshaping export sectors in South Korea —from automakers to electronics—and prompting urgent government and industry responses.

Published April 2, 2025 Updated April 2, 20250 by Anyaa M

K-Beauty’s Triumph: Korea Becomes Top Cosmetics Exporter to the U.S.

Last year, South Korea achieved a significant milestone by overtaking France as the leading exporter of beauty products to the United States, the wor

Published March 31, 2025 Updated March 31, 20250 by Anyaa M

Ingredient Spotlight: Niacinamide In K-beauty Products – A Nourishing Wonder

Niacinamide is a wonderful ingredient that you can find in K-beauty products that can provide protection to the skin from environmental stressors.

Published March 30, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: FEMMUE – The Korean Skincare Brand Bringing Floral Therapy to Your Routine

Looking for high-performance, flower-powered K-Beauty? FEMMUE’s botanical formulas deliver hydration, radiance, and skin nourishment like never befor

Published March 28, 2025 Updated March 28, 20250 by Anyaa M

Editorial: K-Style Expo: Spring 2025 – A Global Business Connection

The K-Style Expo: Spring 2025, held virtually on March 26, brought together Korean content innovators, and industry leaders in a dynamic virtual even

Published March 23, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: Parnell – The Eco-Friendly K-Beauty Brand Making Waves

Parnell’s skincare formulas merge natural botanicals with cutting-edge technology. From serum cushions to body mists, discover why beauty lovers swea

Published March 19, 2025 Updated March 10, 20250 by Anyaa M

Ingredient Spotlight: Papaya in K-Beauty Products – A Superfruit for Glowing Skin

K-Beauty is famous for harnessing the power of natural ingredients, be it snail mucin or bee venom, to create effective and gentle skincare solutions

Published March 17, 2025 Updated March 11, 20250 by Anyaa M

The Future Of K-Wellness: Korean Hangover Remedies Go Global

K-brands like Condition & startups like Dayguard are taking Korean hangover remedies global. Explore the rise of K-wellness across the global mar

Published March 16, 2025 Updated March 16, 20250 by Anyaa M

Unlocking the K-Wave – Insights from Leading K-Product Experts

Join us for an exclusive online event in April, where we dive into the world of innovative Korean products and global expansion of Korean products th

Published March 16, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: PESTLO – The K-Beauty Brand Combining Tradition with Innovation

Looking for clean, effective K-Beauty skincare? PESTLO merges traditional herbal remedies with modern technology for powerful, skin-friendly solution

Published March 12, 2025 Updated March 10, 20250 by Anyaa M

Ingredient Spotlight: Collagen in K-Beauty Products – A Magical Treatment for Wrinkles

Using K-beauty products infused with collagen can transform your skincare by providing intense moisturization and slowing down skin aging. It's be

Published March 10, 2025 Updated March 10, 20250 by Anyaa M

Musinsa And The Hallyu Wave: How K-Fashion Conquered The World

From sneakers to a billion-dollar fashion empire—learn how Musinsa captured cultural identity and became one of South Korea’s top unicorn startups.

Published March 9, 2025 Updated March 9, 20250 by Anyaa M

Brand Focus: KRAVEBEAUTY – The K-Beauty Brand That Ditches the Hype

KraveBeauty promotes healthy skin with a ‘less is more’ philosophy. Discover why this Korean beauty brand is a favorite among skincare lovers! KRA

Published March 8, 2025 Updated March 7, 20251 by Anyaa M

Powerful & Beautiful: 10 Women-Owned K-Beauty Brands to Know

As we come to celebrate International Women's Day, we dedicate this post to celebrate women in the beauty industry. There are several K-beauty brands

Published March 4, 2025 Updated March 5, 20250 by Anyaa M

Ingredient Spotlight: Yuza (Yuzu) in K-Beauty Products – A Treasurable Skin Enhancing Ingredient

One of the most prominent aspects of Korean skincare is that it offers the finest blend of skin-refining ingredients for providing a glass-like compl

Published March 1, 2025 Updated March 1, 20250 by Anyaa M

Editorial: Insights from Johanna Rönkkö

K-Beauty's Success in Europe In our most recent interview for the event, “Unlocking the K-Wave”, Johanna Rönkkö, CEO of Nordic Beauty In

Published February 28, 2025 Updated February 4, 20250 by Anyaa M

Brand Focus: fwee – Korea’s Rising Makeup Star

Inspired by K-beauty trends, fwee has quickly become a popular go-to name as a Korean makeup brand for expressing individuality. K

Published February 27, 2025 Updated February 23, 20250 by Anyaa M

K-Beauty and Inclusivity: The Industry’s Next Big Shift

From limited shades to diverse offerings—explore how K-Beauty is transforming to meet the needs of a global audience demanding inclusivity. Key Ta