Discover Eastern Edition, a luxury Korean furniture brand by designer Teo Yang, blending traditional Korean craftsmanship with modern design.
If you’re seeking the pinnacle of luxurious Korean furniture, look no further than Eastern Edition, a stunning brand founded by celebrated designer Teo Yang. With a deep reverence for traditional Korean culture, craftsmanship, and aesthetics, Teo Yang has redefined how heritage can seamlessly blend with modern design to captivate contemporary audiences.
About Teo Yang: Redefining Korean Aesthetics
Teo Yang is no stranger to the global design stage. Recognized as one of the finest interior designers, he was included in Architectural Digest’s AD100 List and featured in Phaidon’s By Design: The World’s Best Contemporary Interior Designers. Known for his sophisticated approach, Yang has the remarkable ability to breathe new life into Korean traditions while maintaining an effortlessly modern appeal.
Teo Yang launched Teo Yang Studio in 2012 and introduced his luxury furniture brand, Eastern Edition, in 2021. He has a stunning showroom in Cheongdam, Seoul. Stepping into the showroom feels like entering a carefully curated world where every design element had been crafted with impeccable attention to detail.
Design Inspired by Korean Heritage and Nature
What sets Eastern Edition apart is its delicate balance of modern luxury and Korean cultural references. Traditional Korean furniture, fabrics, and nature serve as central themes for the brand’s designs:
- Organic Table Shapes: Many tables feature soft, irregular curves inspired by river pebbles, a tribute to Korea’s abundant rivers and mountainous landscapes.
- Modern Floor Cushions: Teo Yang reimagines Korea’s floor culture, where daily activities like eating and resting occur on the floor. He transforms traditional floor cushions into elevated stools that cater to a modern, Westernized lifestyle while preserving their essence.
- Nubi Fabric Upholstery: Eastern Edition incorporates Nubi, a traditional Korean quilting technique, into upholstery. Known for its simple elegance and warmth, Nubi involves stitching three layers of fabric together and has been traditionally used in garments. This thoughtful detail perfectly embodies the brand’s ethos of merging tradition with innovation.
Giving New Life to Hanok Wood: Art Furniture Line
One of the brand’s most compelling initiatives is its Art Furniture Line, which repurposes wood from dismantled traditional Korean houses, known as Hanok. With the rapid disappearance of traditional architecture in Seoul—from 130,000 Hanok buildings in the 1960s to just 12,594 in 2013—Eastern Edition actively preserves and honors this heritage.
Wood salvaged from dismantled Hanoks, often considered waste, is sourced from warehouses on Seoul’s outskirts. In Eastern Edition’s hands, this “treasure” is transformed into exquisite furniture pieces, giving it a renewed purpose and life.
Expanding Horizons: Perfumes and More
Eastern Edition’s artistry doesn’t stop at furniture. The brand has recently launched a line of luxury perfumes that reflect the same level of sophistication. You can see distinctive presentation—testers crafted from Hanji (traditional Korean mulberry paper) and displayed in elegant ceramic vessels. This attention to detail speaks volumes about Teo Yang’s unwavering commitment to Korean craftsmanship.
A Perfect Experience
It’s clear that Eastern Edition has carved a niche for itself in the world of luxury design, redefining Korean heritage for a global audience. With its masterful blending of tradition, nature, and modernity, Teo Yang’s Eastern Edition stands as a true testament to timeless elegance.
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