How Korean Skin Clinic, KorinMi, is Changing Skincare Landscape?
After an unexpected break, this month, I connected with Reshbha Munjal, founder and CEO of KorinMi, a Korean skin clinic. She shared her insights in how Korean skincare is changing the landscape of skincare services in India. Read on ahead to get a few insights from our enlightening session, from impact of Korean skincare products and how it is modified to match Indian skin requirements.
Here are some key highlights from the insightful session.
For those who missed the live event, you can watch the full interview on our channel here.
The Korean Glow Revolution: Bringing K-Beauty Innovations to India
Reshbha Munjal, the founder and CEO of KorinMi, India’s first professional Korean skin clinic, sat down with KoreaProductPost to discuss the impact and evolution of Korean beauty products and treatments in the Indian market. Known for its emphasis on flawless skin, advanced technology, and proven science, Korean beauty has steadily gained a loyal following in India. At the forefront of this movement, KorinMi introduces cutting-edge treatments customized to address Indian skincare concerns while staying rooted in K-Beauty’s innovation and precision.
Customizing Korean Treatments for Indian Skin
During the conversation, Reshbha highlighted KorinMi’s commitment to tailoring Korean treatments for Indian conditions. Addressing concerns such as acne, pigmentation, and uneven texture—common in India’s diverse climates—KorinMi ensures every treatment delivers tangible, visible results.
Reshbha explained that many imported Korean products struggle in India’s extreme heat, with temperatures often exceeding 50 degrees Celsius. To overcome this, KorinMi has modified its offerings to be heat-stable without compromising their efficacy. This adaptation ensures that clients experience the full benefits of Korean formulations, designed to nourish and transform the skin even in challenging conditions.
“It’s not enough to import foreign beauty products without understanding the local environment. At KorinMi, we ensure every treatment is effective, safe, and tailored for Indian skin types and weather,” Reshbha shared.
Exclusive Korean Technologies Now in India
KorinMi has introduced several exclusive technologies that have been successful in Korea, including Xylift and Luminex. These innovations combine non-invasive techniques with precision technology, making KorinMi a pioneer in advanced beauty solutions.
“These technologies are celebrated in Korea for their ability to transform skin health and texture. Bringing them to India allows us to offer truly world-class treatments that are proven, effective, and trusted,” Reshbha said.
Keeping Up with Korean Innovations
K-Beauty is known for its rapid pace of innovation. When asked about how KorinMi stays aligned with these advancements, Reshbha explained their dedicated approach. “We travel to Korea every 4 to 6 months to explore the latest trends, technologies, and products. It’s important for us to identify what works best for Indian clients while staying ahead of global beauty developments.”
The conversation also touched on the cultural phenomenon of “glass skin,” a hallmark of K-Beauty that has captured the imagination of Indian consumers. Reshbha emphasized the need for proven science behind such treatments, noting that KorinMi bridges the gap between K-Beauty ideals and Indian realities with research-driven solutions.
Cultural Connections Between Korea and India
Reflecting on the relationship between Korean and Indian beauty cultures, Reshbha noted striking similarities. “Both cultures value respect, hard work, and a strong sense of personal care. This shared ethos makes K-Beauty naturally resonate with Indian customers, who are increasingly looking for effective, long-term skincare solutions.”
Reshbha also shared insights into KorinMi’s flagship clinic in Gurgaon, where clients can experience unique innovations like 3D skin analysis. Unlike app-based scans, this advanced technology provides a deeper, more precise understanding of skin health, allowing for highly personalized treatment plans.
Bridging the Gap Between Science and Beauty
KorinMi’s success lies not only in its innovative treatments but also in its ability to educate Indian customers on the science behind K-Beauty. “It’s not just about looking good—it’s about understanding how proven technologies and ingredients improve skin health over time,” Reshbha Munjal said.
From adapting Korean products for local needs to offering groundbreaking treatments, KorinMi is revolutionizing skincare in India. It stands as a bridge between two cultures, bringing Korea’s beauty expertise to Indian shores while ensuring relevance and effectiveness for its growing audience.
In a world where beauty trends come and go, KorinMi stays true to its mission: combining innovation, science, and personalization to help every individual achieve their glow.
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