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Fashion & Accessories

Handbags from local Korean brands

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Generally, we when choose our handbags, we simply look at the big brand names rather than deciding based on design or functionality. They are good but they are quite expensive.

But now you have other options. Many colourful and affordable handbags are designed by local Korean artisans. Handbags made by Korean artisans are becoming more popular with the youth as they have unique designs. All the different models suit the needs and match the variety of tastes people have. It is a much different phenomenon than just blindly following a certain brand as a part of the rat race.

We have listed some brands that have become popular in Korea. These brands are also gaining popularity globally helped by the K-pop and celebrity cult followings.


It was launched in 2018 by Seok Jeong-hye, a designer. She created the most popular bag ‘Couronne’ in 2009 before starting the brand. The brand believes in the motto that ‘Trend is not a style’. Each product is designed for customers everywhere to fulfil their different requirements.


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The ‘New Hester’ bag is one of the most popular bags from this brand. Since its release in fall 2017, it sold over 40,000 units in the year. The latest 2019 spring-summer collection is designed with harmony of freedom and transformation. The range breaks away from evenness and it has a refreshed style.


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It is another recent brand that has become popular with the launch of ‘Salvia Joy’ bag. It has even collaborated with K-Pop star G-Dragon and Korean actress Song Hye Kyo.


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This brand was founded by Sun-hee, an former reporter for Harper’s Bazaar. She has also become one of the popular local artists in the Korean handbag market. Her bags were initially made from canvas and were meant for business trips and vacations. Starting from something for friends and family, her pieces have now reached the shelves of Barney’s New York in Japan.


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Serge Poetics

The brand is popular for its small and unique looking handbags. The brand was started by Jeon Hyo-jin. For example, a Sailor Tulip bag is inspired by a sea crew bag. It can match with any of your summery beach outfits. Each bag has a story behind it that is almost poetic.

Serge Poetic Sailor Tulip Bag

Each bag’s luxurious design complements a basic, modern or a chic look. In some bags you have an option of converting a small bag into a tote bag by attaching the straps. A wide variety of materials are used to make these hangbags like canvas, leather, and plastic. The bags can be matched with any outfit on any kind of day.


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The reason all these bags and their corresponding brands are increasing in popularity is that they have unique designs and they are relatively low priced. You get a quality product priced about a tenth of a premium designer brand. A bonus to this is you can get more bags for the same price. You can even match your bag with the outfit you are wearing without going broke.

About KoreaProductPost Editor

KoreaProductPost is a platform to cover Korean products in the categories ranging from beauty and fashion to home décor and K-pop merchandise. We feature promising products so that readers can get to know more about the best ones in the market.

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