K-pop idols, G-Dragon and BTS collaborating with sneaker brands like NIKE, PUMA and FILA

South Korea is one of the biggest hot spots in the fashion industry. And K-pop idols are a contributing factor to the industry’s popularity. There are so many connections between your favourite idols and the sneaker industry. They’ve become a major player in the sneaker games and launched some major collaborations within the sneaker industry.

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Nike x G-Dragon

Launched on November 23^rd, 2019, the G-Dragon’s Nike Air Force 1 “Para-Noise” sneakers were sold out within hours.

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✔️ 지드래곤의 나이키 에어 포스 1 파라-노이즈(AF1 PARA-NOISE)! 협업 컬렉션의 공식 런칭 행사에 <엘르>가 다녀왔습니다. 지드래곤의 제대 이후 첫 활동! 기대만큼 거대하고 환상적이었습니다. 📍서울 올림픽공원을 장소로 정한 이유도 특별합니다. 88올림픽을 기념하는 올림픽 공원, 88년 8월 18일 태어난 그와 평화를 상징하는 그의 브랜드 피스마이너스원 등 숫자 8을 애정하는 마음이 담겨있죠. 💡새벽부터 행사장에 들려 곳곳을 세심하게 점검했다는 지드래곤. 자신의 아이디어로 채워진 공간을 유토피아라고 소개한 그는 토크쇼를 통해 이번 협업에 대한 자신의 생각과 에피소드를 전했습니다. ✔️끝이아니죠. 그와 친구들의 라이브 퍼프먼스도 만나보세요!🔈 📱이재희

A post shared by ELLE KOREA 엘르 코리아 (@ellekorea) on Nov 23, 2019 at 7:15am PST

This exciting collaboration between Nike and K-pop star G-Dragon has resulted in a sneaker that has a hand-painted black upper. The paint layer wears away to reveal his own artwork inspired by his vision of a world where the lines are blurred between reality and utopia.

G-Dragon’s Peaceminusone daisy logo is appliqued on the shoe tongue. Even the insole features artistic graphics that make it even more interesting. These sneakers represent G-Dragon’s ethos – being the catalyst that prompts the step that unifies us all!

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“그냥 해.” -1988, 권지용

A post shared by 권지용 (@xxxibgdrgn) on Nov 3, 2019 at 11:28pm PST

Puma x BTS

South Korea’s biggest and most popular K-pop band, BTS collaborated with Puma in 2018. They not only became brand ambassadors, but they also designed a version of Puma’s Basket shoe – PUMA X BTS Basket Patent Sneakers. It is a bright white shoe with a specially designed sole. The BTS’ floral logo is included on the shoe’s back, inside the shoe, and the shoe tongue. A black stripe runs along on the outside and there is black and gold detailing.

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PUMA BASKET. MADE BY BTS & YOU.

A post shared by PUMA (@puma) on Aug 31, 2018 at 2:23am PDT

PUMA x BTS

Turin is another shoe collaboration between the two.

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ㅤ PUMA TURIN MADE BY BTS D-1 ㅤ #PUMA #BTS #PUMAXBTS #TURIN #푸마 #방탄소년단 #튜린 #방탄신발

A post shared by PUMA KOREA (@puma_kr) on Mar 1, 2018 at 1:13am PST

More recently, BTS has partnered up with FILA for an endorsement deal. We can expect that the band might get their own collaborative sneakers and apparel in the future. As of now, they will be a part of the “One World, One FILA” campaign next year.

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