The highly anticipated K-Style Expo: Spring 2025 is back, bringing together Korean brands, global buyers, influencers, and retailers in an exclusive virtual business matchmaking event. This year, we’re pushing innovation further, showcasing tech-enhanced Korean Beauty, F&B, and Entertainment products that are shaping the future of global industries.
Date: Wednesday; March 26, 2025
Time: 15:00 – 17:00 KST
Register for EventWhy Attend K-Style Expo: Spring 2025?
K-Style Expo is your future-forward business platform to explore cutting-edge Korean products, connect with key industry players, and form game-changing partnerships. Here’s what’s in store:
- Virtual Business Matchmaking – Get matched with top Korean brands & buyers effortlessly.
- Live Product Demonstrations – See and experience innovations before making business decisions.
- Expert-Led Discussions – Gain valuable insights on market trends, AI-driven solutions, and emerging technologies.
The Future of K-Industries: Tech-Enhanced Korean Products
This year, K-Style Expo spotlights the integration of AI, biotech, and digital solutions into Korea’s leading industries:
💄 K-Beauty – Smart beauty devices, biotech skincare, and AI-powered solutions.
🍽 K-F&B – Tech-driven food innovations for the modern consumer.
🎬 K-Content & Entertainment – Digital storytelling, immersive experiences, and interactive entertainment.
Meet Our Industry Leaders & Speakers
Get inspired by top experts driving innovation in the global business landscape:
Seung Charlie Kim – CEO & Founder, Shukran Korea Inc.

Seung Charlie Kim is a visionary entrepreneur at the forefront of AI-driven business solutions, fostering trade and technological innovation between Korea and the Middle East. As the CEO and Founder of Shukran Korea Inc., he has played a pivotal role in developing AI-powered platforms that enhance business efficiency and global collaboration.
His extensive experience in cross-border trade and technology integration makes him a key voice in the conversation on global business expansion.
Han-Jong Lee – Media Strategist, Lunar X
With over 14 years of experience in mobile content, digital platforms, and the creator economy, Han-Jong Lee is a leading strategist in the global entertainment landscape. At Lunar X, he spearheads IP investment, content production, and cross-border business development, helping Korean startups and digital media companies expand their reach internationally.
With a Master’s degree in Filmmaking from the London Film School, his deep understanding of storytelling and digital media production has allowed him to contribute to major projects, including Amazon Prime’s ‘Korean Vibes’.

The Expo Agenda (in KST)
15.00 – 15.10: Opening and Introduction by MC
15.10 – 15.30: Seminar Session/Expert-Led Discussion
15.30 – 15.40: Media and sponsors introduction
15.40 – 17.00: One-on-one business matching
17.00 – 17.05: Closing and photo session
Powered by beSUCCESS Media Group
Organized by beSUCCESS Media Group, Korea’s leading startup media and global business matchmaking platform, K-Style Expo has been instrumental in supporting more than 3,000 startups in Korea. To that effect, the group has facilitated over KRW 40 billion in investments through 100+ global investors.
Who Should Join?
Buyers, Distributors & Resellers
- Discover top Korean beauty, F&B, and entertainment products.
- Experience live product demos before making purchasing decisions.
- Get matched with the right brands through AI-powered networking.
- Stay ahead with exclusive industry insights.
Korean Brands, Startups & Business Owners
- Meet global buyers actively seeking premium Korean products.
- Showcase innovations in a way that builds buyer confidence.
- Expand internationally and form long-term business partnerships.
Our Previous Participants

Don’t Miss Out – Register Now!
K-Style Expo: Spring 2025 is your gateway to global business success. Whether you’re a buyer searching for the next big trend or a seller ready to expand internationally, this is the ultimate platform to connect, discover, and grow.
🔗 Secure your spot today! → https://lu.ma/kstyleexpo2025_spring