Now that K-pop and K-drama are taking over the world, they are taking Korean fashion to the top with them! For instance, check out Netflix’s latest K-drama, It’s Okay to Not Be Okay. You will find the lead actress Seo Ye-ji all decked out not only in luxury brands like Chanel but also local Korean brands. And now these Korean fashion brands and designers are coming into the international spotlight thanks to the stunning fashion choices of the K-drama’s leading lady, Seo Ye-ji.
Seo Ye-ji plays the fashionista and on-trend Ko Moon-young. She is always dressed up in statement jewelry and watches, establishing her fashionable look as a young author. Kim Soo-hyun’s character Moon Gang-tae is the love interest of the stylish millennial.
Here are some of our favorite Korean fashion brands so that you can also get that millennial K-drama look! The best part, even you can get the latest collections from these labels while chilling at home from some excellent fashion websites!
Minju Kim
Minju Kim is already a big name in the international fashion industry and fashion enthusiasts after her smashing success in the Netflix show, Next in Fashion. She is now reaching even greater heights thanks to Seo choosing her designs for the show.
This lovely pink co-ord set by Minju Kim is defined by the full skirt and the crop top, and it certainly looks elegant on Seo Ye-ji.
You can see another Minju Kim creation where she perfects the damsel-in-distress look in a layered confection nightgown.
Eenk
In another scene, Seo wears a simple, pure white gown with full sleeves, accented by a crochet bustier top by boho luxury Korean brand Eenk.
Joy Gryson
In the sequence where Seo dons the Minju Kim co-ord set, she pairs it with an elegant half-moon shaped bag from Korean brand Joy Gryson. The bag has a chunky tortoiseshell chain strap, and it hangs on the shoulder. It certainly complements the buttery cream leather of the handbag from the local Korean brand.
Playnomore
Playnomore is another Korean accessory brand that is popular by itself in the international fashion market. In the series, It’s Okay to Not Be Okay, Seo pairs the boxy and bold handbags from Playnomore with a floral magenta dress. The handbag has a textured midnight blue material with a chunky chain detailing, giving it an edgy and bold look.
Subyul
Although Seo’s character loves her Cartier diamonds, she also chooses from local brands’ delicately ornate pieces. And these beautiful pieces come from the Korean brand Subyul. You can see the elegant emerald drop earrings from Subyul in one of the scenes of the K-drama.
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