Explore the fan-driven hype behind limited-edition Nongshim x KPop Demon Hunters snacks and why they are the new must-haves for K-culture fans.
Move over, collectible photocards and lightsticks, there’s a new way for K-fans to feel closer to their idols. Slurping the same ramyun and crunching the same crackers as their favorite heroines on screen is the way to go. With Netflix and Nongshim’s unprecedented partnership for “KPop Demon Hunters” limited-edition snacks, the line between fandom and daily life is thinner and tastier than ever.
KPop Demon Hunters x Nongshim Snacks – The Snacks at the Heart of the Hype
Shin Ramyun: The Icon Gets a Hero’s Makeover
Already beloved worldwide as Korea’s signature spicy noodle, Nongshim’s Shin Ramyun needs no introduction for fans of Asian snacks. It’s known for its bold, peppery broth, springy noodles, and the perfect heat that lingers pleasantly after every bite. In the KPop Demon Hunters tie-in, the familiar red packaging is transformed with exclusive designs:
- Heroic faces: The HUNTRIX girl group, their quirky tiger mascot Derpy, and even the rival Saja Boys now appear on new Shin Ramyun packs, making each cup a collectible.
- Story connection: In the film, the heroines power up with this ramyun before battle. That moment is now literal for fans, buying a cup is like grabbing an on-screen power-up for yourself.
- Special Korean-only replica: The “movie-accurate” ramyun cup is exclusive to Korea, made to match the animated version down to the artwork and font, a grail for collectors and superfans.
Shrimp Crackers: From Classic Favorite to Idol Fuel
Nongshim Shrimp Crackers are Korea’s oldest and most famous crunchy snack chips. They have a flavor profile that balances umami-rich shrimp, a whisper of sweetness, and a salty, satisfying crunch.
- Snack of choice for Zoey: Within the story, you’ll spot HUNTRIX member Zoey munching on these before leaping into action, cementing their place as the “official” energy boost of demon hunters.
- Exclusive branding: For the collab, new shrimp cracker bags bear KPop Demon Hunters packaging, merging the classic snack with artistic flourishes from the film’s universe.
Shin Ramyun Toomba Sauce Version: Creamy, Spicy, Trend-Setting
For K-food trend watchers, the Shin Ramyun Toomba Sauce version signals Nongshim’s savvy response to viral noodle recipes:
- What is Toomba?: Inspired by online trends (creamy, garlicky “toomba” Korean ramyun), this cup blends Shin’s signature spice with a smooth, velvety sauce, spicier than standard Shin, but remarkably mellow thanks to the dairy.
- Saja Boys packaging: This limited cover shines a spotlight on the animated series’ cool-boy rivals, letting you pick your favorite “team” while enjoying the newest flavor twist.
- Kitchen versatility: The sauce is made not just for noodles, it’s designed to jazz up rice, dumplings, or anything you want to add a spicy, cheesy punch to.
What Makes These Snacks Special?
- Collectibility: These aren’t off-the-shelf snacks, each design is limited-edition, with the film’s style and characters stamped right on the packaging.
- Fandom immersion: You’re not just eating snacks, you’re re-enacting scenes, collecting memorabilia, and showing off your allegiance to HUNTRIX, Saja Boys, or even Derpy the tiger.
- Taste of Korea, Beyond Korea: For many global fans, this might be their introduction to Korean flavors, from the ocean-salty pop of Shrimp Crackers to the bold heat of Shin Ramyun.
Where to Find Them?
The special edition Kpop Demon Hunters snacks by Nongshim are available in Korea and the US first. It will be followed by North America, Europe, Mexico, and Asia from late August 2025.
The movie-perfect replica cup is a Korea-only release, making it an instant must-have for international collectors.
Beyond Tie-in Merchandise: Food as Fandom Connection
It’s one thing to wear merch from a show; it’s another, actually, to participate in a story’s rituals. “KPop Demon Hunters” isn’t just an explosive K-pop adventure; it’s also a love letter to Korean comfort food. Whether it’s Rumi, Mira, or Zoey, every member of the HUNTRIX team fuels up with ramyun or snacks before facing the supernatural. It is something that resonates with anyone who’s ever found solace in a steaming noodle bowl after a long day.
Nongshim, a household name for Korean snacks worldwide, has cleverly harnessed this story-moment and made it tangible for global audiences. Instead of simply creating new snack flavors, they recreated the experience. You can now grab a cup of hero’s ramyun or a bag of the ultimate fighter’s shrimp crackers. Suddenly, snack time isn’t just about hunger, it’s about roleplay, immersion, and belonging.
The frequent appearance of the K-food staple, ramyeon, in the film has naturally led to growing interest in Nongshim, laying the groundwork for the collaboration. Just as the show introduced K-culture to the world, Nongshim hopes to share the taste and value of K-ramen and K-snacks with sincerity through this partnership.
Nongshim
The Magic of Ritual: What Sets This Collab Apart
We’ve seen plenty of show/movie food tie-ins before. However, they rarely feel as deeply woven into the emotional fabric of the source material. In “KPop Demon Hunters,” communal meals signal safety and unity, they’re the HUNTRIX’s anchor before chaos erupts. By offering fans the actual Shin Ramyun cup or Zoey’s preferred shrimp crackers, the boundary between viewer and character dissolves. Everyone, everywhere, can now join in this ritual, whether they’re from Seoul or Sao Paulo.
And the packaging? Limited-edition designs featuring HUNTRIX and the Saja Boys aren’t just collectibles; they’re conversation starters and tokens of shared identity, lunchbox treasures that spark instant connection among fans at school or work.
Snack as a Passport to Korean Cool
This collaboration is also a sign of how Korean food, once niche, is now central to global pop culture’s visual and emotional language. Nongshim’s ramyun and crackers aren’t just snacks, they’re symbols of K-culture’s welcoming embrace. Holding a cup of Demon Hunters Shin Ramyun, you aren’t just eating; you’re channeling the same confidence and zest as the heroines you root for.
For many fans worldwide, this might be their first introduction to Korean street food. What began as an onscreen moment with a sly “Dongshim” visual pun is now an invitation to taste, share, and become part of the K-story.
Limited Edition, Unlimited Hype
The global rollout, starting in Korea and the US, expanding to other countries, reflects another trend: the power of digital-era scarcity. Will overseas fans get the coveted exact replica cups, or will that remain a Korean exclusive? The uncertainty fuels both the chase and the fandom lore. These aren’t just snacks; they’re potential future collectibles, with a side of nostalgia in every bite. They’re edible connections to a larger story, to Korean culture, and to a community excited to share in each detail, one crunchy bite or spicy slurp at a time.
Final Thoughts
With this Netflix x Nongshim project, being a fan of “KPop Demon Hunters” isn’t a passive experience. It’s an invitation to transform your next snack break into your own small K-drama scene. As K-culture continues to conquer hearts across continents, don’t be surprised if the next global food craze isn’t just about taste, but about story, community, and the magic of a shared meal.
What’s your Demon Hunter snack ritual? Let us know, and maybe your story will fuel the next big wave in K-food fandom.
Join us on an exciting journey to explore the vibrant world of Korean lifestyle – from the latest beauty tips to the hottest tech and so much more on Facebook, Twitter, LinkedIn, and Flipboard.
