Don’t miss the opportunity to be a part of a massive history in Korean gaming as giant company Krafton is getting ready to dominate the global market! Starting from PUBG IPs to breakthrough AI-tech collab, the CPC, Krafton will be setting the stage for more innovation in 2025. So, what does this Korean gaming company have in store? Join us as we dive through Krafton’s latest achievements and innovations below.
Krafton to Dominate Global Gaming with PUBG IPs and AI-Powered Collab
Korean gaming company Krafton has reportedly achieved impressive new earning records in 2024. This achievement will stand as an even stronger foundation for the Korean powerhouse to dominate the global gaming scene.
During the company’s earnings report earlier this week, Krafton said it made 2.71 trillion won ($1.86 billion) in total revenue last year, with an operating profit of 1.18 trillion won ($812.37 million). This marks an increase of 41.8% in revenue and 54% in profit compared to the previous year, setting new company records.
A big reason for this growth is the continued success of PUBG: Battlegrounds, which has helped the company’s sales grow by an average of 20% each year over the past five years.
Since switching to a free-to-play model, PUBG’s PC and console versions hit a peak of 890,000 concurrent players in 2024, the highest ever. Therefore, even after eight years, the game continues to attract a large audience.
Krafton also pointed out that collaborations with different brands using PUBG’s name and content helped bring in nearly 1 trillion won ($688.23 million) in PC and console sales. On the mobile side, PUBG sales grew by 35.7% from the previous year, mainly thanks to record-breaking numbers from Battlegrounds Mobile India.
Along with the financial report, Krafton also revealed its plans to dominate the global gaming market in 2025. The Korean gaming company is getting ready for more investment in game development to build an even bigger franchise. At the same time, Krafton will also expand its spearheading brand, PUBG, on a much larger scale.
With these plans, the company promises to reach 7 trillion won in yearly revenue and double its overall value within the next five years.
Meet Krafton’s Latest AI-Powered CPC (Co-Playable Character)
Now, here’s where it gets more exciting! Korean gaming company Krafton has successfully created another innovative breakthrough, the AI-powered CPC (Co-Playable Character). This technology was recently introduced at CES 2025, developed in partnership with U.S. chip giant Nvidia.
With Krafton’s AI-powered CPC, gaming will become an even more exciting experience even when you’re so bad at playing!
What is CPC?
CPC stands for Co-Playable Character. It is a type of AI-driven in-game character that can think, plan, and act like a human player.
All this time, traditional NPCs (non-playable characters) normally follow prewritten scripts, and act accordingly. But not CPCs. These new AI-powered game characters are build better and smarter. Unlike mediocre NPCs, CPCs can react to situations in real time, understand voice commands, and even use gaming-specific language.
How It Works
The technology is powered by Nvidia’s Ace, a lightweight AI model designed to run directly on gaming devices. It means that CPCs will not just follow simple commands like NPCs. Instead, they can make their own decisions, assisting you in the game with smarter interactions.
Krafton Games Featuring AI-Powered CPCs
Level up your gaming experience with newly invented AI-powered CPC in several Krafton games:
PUBG: Battlegrounds – “PUBG Ally”
In PUBG: Battlegrounds, you will experience Krafton’s CPCs as your AI teammates in multiplayer matches. You will find them as your “PUBG Ally.”
Unlike the so-called bots that you have been experiencing so far, these AI-powered CPCs will be able to listen to your voice commands, help execute your strategies, find in-game loots, and even drive the vehicles as they fight with you.
With the help of these AI-powered CPCs, you will no longer have to feel alone and worried about bad play at PUBG.
inZOI (Upcoming Life Simulation Game)
Along with PUBG, you will also be able to experience the brilliant invention of CPCs in inZOI, an upcoming life simulation game by Korean gaming company Krafton. Unlike the “PUBG Ally,” the CPCs will act more as an advanced version of the game’s NPCs in inZOI, the “Smart Zoi.”
Therefore, as you play through the game, you will be able to experience a whole different level of NPC interactions, with personalities and emotions that feel more authentic and realistic. You will be able to build a more realistic connection with these Smart Zois as they accompany you navigate the game and the inZOI universe.
With CPC and PUBG IPs, Krafton is Ready to Take on the Global Gaming Scene
Yes, Korean gaming company Krafton is not alone in using Nvidia’s Ace technology. Other developers, including NetEase and Wemade, are also exploring AI-powered game experiences. However, the company has promised to push more AI-driven innovations to give you a better and more exciting gaming experience.
With Krafton’s CPCs, you will enjoy more immersive and dynamic gaming, even when you claim that you don’t have friends to play online. These AI-powered CPCs will provide teammates that are equally reliable as human players.
Not only that, but they will also be able to give you natural and engaging interactions in simulation games. That way, you will experience more than just awkward scripted responses.
As Krafton is expanding its PUBG brands and IPs even more, with the help of the AI-powered CPC, the Korean company is now ready to dominate the global gaming scene.
So, be part of the history now and download PUBG on Android, iOS, and Steam today!
And visit PUBG official website for more updates on compatibility.
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
Join us on an exciting journey to explore the vibrant world of Korean lifestyle – from the latest beauty tips to the hottest tech and so much more on Facebook, Twitter, LinkedIn, and Flipboard.
