Let’s be honest—watching a movie on a regular screen is starting to feel a little… outdated. Streaming services have made it easy to enjoy high-quality films from the comfort of home, so why even bother going to a theater anymore? Well, CGV Theater has an answer for that: SCREENX.
If you’ve ever wished you could step inside the movie rather than just watch it, this is your chance. SCREENX isn’t just a bigger screen—it’s a completely different way to experience films. Imagine a movie unfolding not just in front of you, but all around you, with visuals extending to the sides—and now, even above you. Sounds insane, right? It is. But in the best possible way.
So, what is this SCREENX from CGV Theater is about? Join us as we dive deeper into the tech in the following report.
CGV Theater SCREENX: What Is It and Why Does It Matter?
SCREENX is a multi-projection cinema format, first introduced in 2013. Instead of a single screen, it expands the movie to three screens—one in front and two on the sides.
But CGV has now taken things a step further with an unprecedented four-screen setup, debuting at its Yongsan location, adding a ceiling screen for even greater immersion.
This means when you watch a movie at a CGV theater with SCREENX feature, you’re no longer just looking at a regular theater screen. Instead, you’re completely surrounded by the film. Combine that with Dolby Atmos surround sound and ultra-comfy reclining seats, and suddenly, your standard movie night feels like a thing of the past.
So, what’s it actually like to watch a film this way? Let’s break it down.
The Ultimate 3S Experience: Screen, Sound, Seat
CGV designed SCREENX with one major goal: to immerse you deeper into the movie. They focus on what they call the “3S” elements—Screen, Sound, and Seat—to create an environment where you’re not just watching a film, you’re inside it.
1. Screen: More Than Just a Bigger Picture
The most obvious upgrade? The four-screen setup. Unlike traditional IMAX or 4DX theaters, where immersion relies on sheer screen size or physical effects, SCREENX surrounds you with extended visuals on the side walls and now even on the ceiling.
With this 4-screen feature, you will be able to fully immerse yourself into a breathtaking aerial scene in an action film. Instead of just seeing the main perspective on a single screen, the sky expands above you, the environment stretches out to your sides, and suddenly, it doesn’t just look like you’re flying—you actually feel it.
But while the concept is groundbreaking, it’s not without its growing pains. The side and ceiling screens currently have a lower resolution than the main screen, which can create some inconsistency in visuals. Still, CGV has acknowledged this and plans to upgrade the technology soon.
2. Sound: Dolby Atmos Delivers a Cinematic Punch
What’s a cutting-edge screen setup without equally impressive sound? CGV SCREENX theater features a Dolby Atmos sound system with 54 strategically placed speakers behind the screens.
That means every whisper, explosion, and soundtrack moment hits with pinpoint precision. If you’ve ever been frustrated by muddy, unbalanced sound in a regular theater, SCREENX fixes that problem and then some.
3. Seat: Luxury Recliners for Maximum Comfort
Theaters can sometimes be uncomfortable, but CGV took care of that too. The CGV SCREENX theater features 200 plush recliners that let you sit back, relax, and get lost in the movie.
And if you want an ultra-exclusive experience, you can book a private box—a cozy space for up to four people that comes with VIP treatment. At 200,000 won ($150) per box, it’s a premium price, but for a special night out, it might be worth it.
CGV Theater SCREENX: Is It Worth the Hype?
Alright, let’s be real: Is SCREENX a must-try experience, or just another flashy gimmick? The truth is, it depends on what kind of moviegoer you are.
If you love big, visually stunning films, SCREENX takes things to a whole new level. The extended screens create jaw-dropping moments in action scenes, landscapes feel truly massive, and movement on screen feels more dynamic than ever.
However, not all movies fully utilize the format. Action-packed blockbusters, concerts, and visually driven films or animation like the latest “Exorcism Chronicles: The Beginning” might shine the brightest with this feature. However, slower dramas or dialogue-heavy movies might not see the same benefits.
And, as mentioned earlier, the side and ceiling screens still need some improvements in resolution and brightness. While CGV is working on fixing this, it’s something to keep in mind if you’re expecting seamless perfection.
Best Seat Recommendation: If you want to experience SCREENX in its full glory, aim for a center-back seat. Side seats might not give you the best perspective, and sitting too close to the front can be overwhelming with so many screens surrounding you.
The Future of Movies is Here: Should You Try SCREENX?
If you’re a casual moviegoer who just wants a simple night at the theater, a standard screen might still do the trick. But if you’re looking for something fresh, exciting, and truly immersive, SCREENX is absolutely worth experiencing—especially for action films and visually striking content.
And with CGV’s commitment to upgrading the technology, this could very well be the future of cinema.
So, once CGV Theater launches 4-screen SCREENX globally, don’t miss the chance to check out this latest tech for the ultimate movie experience. Because once you’ve experienced movies in SCREENX, a regular screen might never feel the same again.
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