Netflix’s Next in Fashion is a new series hosted by fashion industry experts Alexa Chung and Tan France. The show made its Netflix debut on January 29, bringing together 18 of the most promising and needle-loving designers at work. The 18 participants went head-to-head to win $250,000 along with an opportunity to have their final collection stocked on Net-A-Porter. Each episode presents the contestants a new design challenge and gradually whittles them down until one winner remains.
The Winner
The coveted Next in Fashion crown went to Korean designer Minju Kim. Her style stood out from the very first episode because of her playful-yet-contemporary take on the feminine style. To celebrate Minju Kim’s win, Net-A-Porter also held a garden party marking the start of New York Fashion Week in February with the co-hosts Alexa Chung and Tan France wearing her creations.
The Winnings
Her collection dropped on Net-A-Porter on February 10. The 10-piece line-up was created in just three days with inspiration from none other than Frida Kahlo. Voluminous silhouettes and feminine details characterize the collection. Minju Kim’s signature elements are found in the playful patterns and fabrics used for items like a silk-twill mini dress, wide pants, and a draped jacquard top. Her pieces are daring and have an overarching element of joyfulness.
Who is Minju Kim?
She is not new to accolades as she was shortlisted for the illustrious LVMH prize back in 2014. Since then, she has been working on her label. She credited the show for giving her the confidence to push her distinctive aesthetics to the limits. During AW15/16 shows, Paul Markevicius, a journalist at FashionCapital, quoted, “Minju Kim from South Korea. A fellow Fashion Scout ‘one to watch’ and a more bubbly, delightful character, you would go a long way to find. First of all, there’s no design box Minju fits in. That’s good; boxes are suffocating.”
Get to know your favorite designer, Minju Kim as she answers ‘This or That’ on Instagram. She is just like the girl next door who we are in love with.
Minjukim – The Brand
It is a contemporary women’s wear brand with a different concept story in each collection since the brand inception. The tale of brightness and bravery remains constant via the bold silhouettes and colors.
For the ones who missed out on this jewel, we suggest that you check out Next in Fashion – it’s binge-worthy viewing at its finest!
Meanwhile, you can also check out the fashion labels that showed potential after the 2019 Fall-Winter shows and the 2020 Spring-Summer shows in the Korean fashion industry.
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