The renowned South Korean food company Paldo has officially announced that rising star Byeon Woo Seok from “Lovely Runner” has been chosen as the new brand model for its delicious cold spicy noodles, Paldo Bibimmyeon.
Paldo Appoints “Lovely Runner” Byeon Woo Seok as the New Brand Model for Paldo Bibimmyeon
Byeon Woo Seok, the New Brand Model for Paldo Bibimmyeon
On August 6, food company Paldo officially announced actor Byeon Woo Seok as the new brand model for its popular Korean noodle dish, Paldo Bibimmyeon.
A representative from Paldo stated,
“We selected actor Byeon Woo Seok as our model because his charming appearance in his recent role, switching between cool and warm traits, aligns perfectly with the image of our new product. We expect great synergy, especially since he enjoys eating Bibimmyeon himself.”
Representative of Paldo.
Following his exciting appointment as the new brand ambassador for Paldo Bibimyeon, the company will release product packaging adorned with Byeon’s charming image. Additionally, they will also roll out various online and offline marketing campaigns.
Byeon Woo Seok
Following 2 PM’s Lee Junho, the talented young actor Byeon Woo Seok has been chosen as the new brand model for Paldo Bibimmyeon. This rising star has captured the hearts of fans both at home and abroad with his stunning portrayal of Sun Jae in the hit Korean drama series “Lovely Runner” on tvN.
His popularity has skyrocketed to a phenomenal level, boasting over 10 million followers on his official Instagram account, solidifying his status as a global star. Furthermore, he recently held captivating fan meetings in seven major Asian cities, including Bangkok, Hong Kong, Jakarta, Manila, Taipei, and Seoul.
Paldo Bibimmyeon – Best Korean Cold Noodle to Cool the Summer
Bibimmyeon (Bibim Ramen or Bibim Men), a delightful dish of cold and spicy noodles, is one of the best Korean dishes in the summertime. As the temperature rises, Koreans prefer cold noodles (Bibimmyeon) to hot noodles. Therefore, summer is the perfect season for Bibimmyeon, and product sales are expected to peak in the Bibimyeon season.
Paldo’s Bibimmyeon launched in 1984. Since then, it has remained a leader in the instant “bibim” mixed noodle segment. Fun fact: Paldo’s Bibimmyeon is a favorite among the members of BTS!
Bibimmyeon or Bibim Men from Paldo is a broth-less ramyeon with sweet and spicy seasoning sauce. Here are simple instructions to prepare your own Bibimmyeon:
- Cook the noodles in boiling water (100°C) for 3 to 4 minutes.
- Drain the water and rinse the noodles in cold water 2 to 3 times.
- Add some ice, put the paste soup, and mix them well with the noodles.
- Slice green onions thinly and sprinkle them on top.
- Drizzle with sesame oil, and it’s ready to serve!
You can savor Bibim Men with kimchi and some Korean BBQ. Enjoy!
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