Your favorite Korean snack, Pepero, has new ambassadors! And it’s none other than the K-pop boy band Stray Kids!
Lotte Wellfood, the Korean Food giant behind Pepero announced on May 12, 2025, that Stray Kids will be the global ambassadors of the globally popular Korean snack.
This is the first time a K-pop group has become the face of the global campaign of Pepero.
2025 PEPERO X Stray Kids
— 빼빼로 PEPERO (@playwith_pepero) May 11, 2025
스테이들여기로 STAY!!
2025년 빼빼로 글로벌 앰배서더가
스트레이 키즈란거알고 있어?🧭
올해 빼빼로데이는더 달콤할 것 같잖아🤎🤎
RT로 모델 발탁 소식 다른 스테이들한테도꼭 알려주기!
We make our PEPERO DAY! pic.twitter.com/PgtKu9DOZY
Pepero – The Korean Snack
Forget ordinary cookie sticks dipped in chocolate. Pepero is a slender stick of Korean happiness, a crispy whisper embraced by a cloak of smooth, decadent chocolate. Sometimes studded with the joyous crunch of almonds, whispering of richer, darker cocoa, each stick is a tiny moment of pure, uncomplicated delight.
Pepero Day and Lotte’s Pepero Campaign
More than just a snack, Pepero is woven into the fabric of Korean culture, a symbol of connection and affection, especially when exchanged on the whimsical “Pepero Day.”
Pepero is one of the most popular Korean snacks with a whole day celebrated for itself. November 11 is the holiday just like Valentine’s Day where people share and exchange Pepero sticks with loved ones and friends. And with now Stray Kids in the picture, the celebrations are going to be next level!
Lotte has announced there will be several events and campaigns with Stray Kids, especially during the weeks before Pepero Day. There will be some fan involvement to make it more interesting. And fans on social media are already looking forward to it!
And one of the campaigns is already live! Now you can become one of the 111 Pepero Agents. You can register and embark on a series of four Pepero-themed missions. Only the most dedicated agents will progress to the ultimate operation, which culminates in an exclusive trip to Korea. Pepero is looking for 111 individuals to join their ranks, where you’ll get to indulge in Korea’s beloved snack, Pepero. And while snacking, you spread a message of heartfelt sharing across the globe through your social media platforms. The top 11 agents who successfully complete all missions will be rewarded with a 3-night, 4-day visit to Korea from November 3rd to November 6th, 2025, to carry out a secret final mission.
Who are Stray Kids?
K-pop band, Stray Kids, is one of the best-selling ones across the world. They have a dedicated fan base in countries across Asia, Europe, and the Americas. They are popular for their amazing chart-topping music and enthusiastic performances.
Why Stray Kids?
The company’s decision to choose Stray Kids as ambassadors is a well-thought-out one. The band has growing popularity and they have worked with other brands as well. Their advertisements and campaigns generally result in good responses and global acclaim.
Additionally, the brand image of Stray Kids and Pepero align perfectly – happy and energetic! Lotte Wellfood group is aiming to connect with the younger generation. By teaming up with the group, Pepero can boost its brand image and make it more relatable to its consumers.
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