Donginbi has been a massive player in the Korean skincare industry for a while now. While red ginseng is a popular ingredient used by most skincare brands today, this premium K-beauty brand, which is an offshoot of the Korea Ginseng Corp (KGC), was the OG in the game. This April, Donginbi is expanding their line and launching an exclusive men’s skincare range – the Red Ginseng Homme Power, retaining their classic red ginseng as the hero ingredient.
Before we delve deeper into this range of innovative products, let’s have a look at Donginbi as a brand and what they stand for. Why does it matter, you ask? Donginbi isn’t your run-of-the-mill drugstore skincare brand, and with its premium quality comes a premium price tag. With a plethora of red ginseng-based K-beauty products available in the market, why should you shell out on Donginbi? The justification lies in the brand’s philosophy and credibility.
About Donginbi
Donginbi hails from the House of the Korea Ginseng Corp and was created way back in 1899, centuries before the world woke up to the powerhouse that K-beauty is. The manufacturing company Cheong Kwan Jang’s internationally acclaimed philosophy is to use premium variants of Korean red ginseng externally for stellar results. Every product in Donginbi’s line uses its heritage ingredient, the Korean red ginseng, in various patented forms.
Red Ginseng Homme Power Collection
Moving on to their exciting new launch- the Red Ginseng Homme Power Collection. K-beauty isn’t just skincare, it is a lifestyle, and men should not have to settle for products that do not cater to their specific concerns. Donginbi’s new line remedies this gap, retaining their original formulation with Korean red ginseng as the hero ingredient but tailoring it to fit the male skin. You can expect a plethora of benefits from this range that would amp up the appearance and health of your skin, particularly improving the elasticity and firmness of your skin while evening out your complexion. The Red Ginseng Homme Power collection is perfect for soothing your skin, accelerating the rate of skin cell regeneration, and protecting it against free radical damage. Every product in this range is suited across skin types, including men with the most sensitive skin.
So, what are some of the most coveted features in skincare products targeted at men? Intense moisturization, a non-sticky and absorbent formula, and soft application would probably top the list of what the modern man wants from his skincare. Donginbi’s Red Ginseng Homme Power range delivers all this and more. The tougher male skin requires more moisturization and stronger formulation to penetrate through the skin layers.
To meet this demand, Donginbi harnesses the power of red ginseng condensation, red ginseng ceramide, and red ginseng glucan, which assimilate into what they call the Hydro Locking System. This powerful technology is the USP of Donginbi’s Red Ginseng Homme Power range, which successfully delivers intense moisturization that penetrates deep into the male skin to show visible improvement.
Donginbi has launched this line with three-star products – the Red Ginseng Homme Power Deep Cleansing Foam (120 ml), the Red Ginseng Homme Power All-in-One Fluid, and the Red Ginseng Homme Power Moisture Balancing Set.
The Red Ginseng Homme Power Moisture Balancing Set is a five-product curated set for a complete daily skincare routine. This includes a 50 ml version of the Red Ginseng Homme Power Deep Cleansing Foam, Red Ginseng Homme Power Moisture Balancing Toner (120 ml), Red Ginseng Homme Power Moisture Balancing Toner (15 ml), Red Ginseng Homme Power Moisturizer Emulsion (120 ml), and Red Ginseng Homme Power Moisturizer Emulsion (15 ml). This kit is perfect for the on-the-go man since the travel-sized products can help you maintain consistency in your skincare routine even when you are traveling!
What is Korean Red Ginseng?
The Korean Red Ginseng is popularly known across Asia as the “root of immortality” owing to its anti-aging, antioxidant, and anti-inflammatory properties. Donginbi further ages the red ginseng that goes into their products for six years to maximize the benefits. The result? A luxurious and potent skincare experience.
Now that we have had deep-dive into this collection, let’s examine the products in the range:
Red Ginseng Homme Power Deep Cleansing Foam
This facial cleanser has a rich lathering texture that cleanses your skin deeply without leaving it feeling stripped of moisture.
You can expect your skin to feel smooth and hydrated after using this cleansing foam, and the fresh pleasing fragrance ensures a luxurious experience. This cleanser is perfect for all skin types, including those with very sensitive skin.
While the Red Ginseng Homme Power Deep Cleansing Foam is priced at $24.99, you can stock up on the product at its $17.49 launch price.
Red Ginseng Homme Power All-in-One Fluid
This toner has a non-sticky and highly absorbable formula. It disappears into your skin right after application rather than sitting on the top layer, leaving your skin feeling fresh and hydrated.
It is a supremely gentle formula that is perfect for sensitive skin. You can safely use it on your skin right after shaving without experiencing any burning or irritation.
The Red Ginseng Homme Power All-in-One Fluid is priced at $52.99, but its marked-down launch price gives you a good deal at just $37.09.
Red Ginseng Homme Power Moisture Balancing Set
This kit contains a 50 ml version of the Homme deep cleansing foam, 120 ml and 15ml variants of the Homme toner, as well as 120 ml and 15 ml variants of the Homme emulsion.
The USP of this kit is its special formulation which deeply moisturizes the male skin without leaving a sticky and heavy film on the surface. You can expect a boost in your skin’s firmness, brightness, and elasticity if you diligently use these products in your skincare regime.
The kit comes with regular as well as travel-sized products. This ensures that you can use them daily at home and also carry the minis along with you when you’re traveling.
The Red Ginseng Homme Power Moisture Balancing Set is priced at $84.99 for retail, but the launch price of $59.49 makes for a very attractive deal.
You can avail the products at a 20% launch discount until the 29th of April.
The Donginbi Red Ginseng Homme Power range is an exciting new addition to the ever-expanding world of K-beauty. It is definitely going to help open doors for more curated men’s skincare products to enter the market.
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