Discover the hottest K-beauty hair color trends for 2023! Dive deep into the must-try shades inspired by Seoul’s top hairstylists and flaunted by K-pop icons.
K-beauty’s flair for innovation doesn’t just stop at skincare; it has taken the hair world by storm! Those unique ingredients and textures that wooed your skin? Well, they’re influencing hair trends, too. This year, Korea’s semi-permanent hair dyes are painting a vivid palette – think brick colors, milk tea hues, and even the shade of your fave cargo pants.
The tech advancements in hair coloring mean that the dreamy hair shades, once limited to glossy magazines, are now a reality. Top Korean salons are bringing fantasy hairstyles to life. So, if you’re contemplating a hair makeover, why not take a cue from K-beauty?
Meet the Trendsetters
- Soonsiki: The brain and shears behind Soonsiki salon in Seoul’s trendy Hongdae district.
- Mujin Choi: Not just another hairstylist. He’s the mastermind at Faire, located in the swanky Gangnam neighborhood.
- Naejoo Park: Turning hair dreams into reality at Bit & Boot, another gem in Gangnam.
Korea’s 2023 Hair Color Lookbook
Khaki Brown (카키 브라운)
Mujin Choi, who’s added magical touches to K-pop sensations like BTS and Aespa, adores this shade. This olive-like brown shade lends a captivating look and acts as a facial enhancer. With a hint of green, the khaki undertone erases the redness and gifts a brighter visage.
Ash Brown (애쉬 브라운)
Fancy a milk tea-inspired mane? Opt for ash brown, a profound tribute to the all-natural hue. Naejoo Park, the mastermind behind Jay B’s Allure cover look, recommends this shade. By sidelining the brassy tones, ash brown brings out a radiant complexion.
Beige Blonde (베이지 블론드)
The newest blonde obsession? Beige blonde. This sandy blonde shade intertwined with gray and green reflects the trendsetter Seoul spirit. Using techniques like the AirTouch balayage, achieving this coveted look is easier than ever.
Pure Pink (핑크)
A Barbie dream, minus the purple. Soonsiki’s salon is buzzing with this post-bleach fave. Starting with a platinum-blonde base, a pop of bubblegum dye completes the look.
Ash Violet (애쉬 바이올렛)
Ash violet, gracing the tresses of NewJeans’ Hanni, counters the yellow undertone of bleached black hair. This shade ensures a lasting beige tint, making those locks shine even brighter.
Coral Beige (코랄 베이지)
Blackpink’s Rosé is crushing on this shade. Spotted sporting this blend of honey blonde and bright coral at major events, it’s a perfect sherbet-inspired hue.
Vintage Orange (빈티지 오렌지)
Scrolling through the stylists’ Instagram feeds reveals a recurring shade: a gritty, brick-orange tone combined with streaks of brown. The shade represents a blend of auburn and copper, fading to a warm beige blonde, making it the perfect pick for those with deeper hair shades.
Whether you’re dreaming of a natural hue or craving a vibrant splash, Seoul’s top colorists have just the inspiration you need. Dive into these K-beauty hair trends and find your next stunning shade!