Have you ever looked at those outfits that NewJeans wore and thought: how in the world their outfits can be that fabulous? Well, you’re not alone, really. As one of the most phenomenal Kpop groups, NewJeans has become a global fashion icon, captivating fans with their fabulous outfits. Yet, did you know? There’s one Korean brand that has consistently elevated NewJeans fashion style: the bold and creative Hyein Seo. Now, if you’re wondering what makes Hyein Seo so special and why exactly NewJeans loves this brand so much, you’re in the right place! Now, let’s find out why Hyein Seo is the go-to Korean fashion brand for NewJeans, and find out where to buy its masterpiece.
Hyein Seo: The Korean Fashion Brand Favored by NewJeans
As NewJeans members made their exit from their founding company, ADOR, fans had been commemorating all the phenomenal legacy the group had left behind. From the gorgeous album designs and Y2K fashion sense, everything about NewJeans speaks iconic and one-of-a-kind.
Behind all those fabulous outfits NewJeans wore, there stood a prominent Korean fashion brand that has become the group’s favorite: Hyein Seo.
If you have been following the group’s performances, you will notice that NewJeans had been wearing Hyein Seo outfits in multiple occasions, including its latest performance in Japan after the emergency press conference.
241129 𝜗℘ NTV Music Day
— ౨ৎ NewJeans Closet (@newjeanscloset_) December 1, 2024
NewJeans are wearing HYEIN SEO ‘SS25’ collection ( tba )#뉴진스 #NewJeans pic.twitter.com/MUfJEglPyn
Not only that, but when NewJeans delivered their legendary performance at League of Legends’ Worlds 2023, the group also wore a custom-made design from Hyein Seo. And if you take a look at the brand’s Instagram, NewJeans fashion concept was truly Hyein Seo-coded!
Through NewJeans stage fashion and outfits, Hyein Seo has captured the hearts of new generation Kpop fans. Founded by the designer, Seo Hyein herself in 2014, the brand quickly becomes fans’ favorite following repeated showcase by NewJeans.
And really, it’s easy to see how Hyein Seo pieces fit seamlessly into their fashion-forward wardrobes. The youthful energy, playful edge, and confident vibes that radiate from Hyein Seo’s collections has undoubtedly matched perfectly with NewJeans concept.
Hyein Seo Fashion: Blending Streetwear & High Fashion
Aside from NewJeans influence, you really must understand that Hyein Seo’s fashion is so much more than your other mundane collections. This Korean fashion brand boasts design choices that are so bold and perfect in blending streetwear with high fashion.
Not only that, but Hyein Seo has also been pushing the limits in incorporating oversized silhouettes, dark tones, and unconventional materials. Every bit and piece of the brand’s outfits tell inspirational stories with its graphic print, unique cut, and playful incorporation of pop culture elements.
And just look at how Hyein Seo plays with the contrasting colors and concepts of its designs. By combining elements of punk, goth, and hip-hop with high-fashion tailoring this Korean fashion brand has created something entirely fresh and incredibly exciting.
Another one of the most iconic features of Hyein Seo’s designs is its constant incorporation of symbolic motifs like chains, safety pins, and exaggerated details that add an edge to any outfit. These pieces are designed to make a statement, not just about the clothes themselves, but about the person wearing them. Whether it’s an oversized jacket with bold lettering or a graphic tee that pushes boundaries, Hyein Seo brings individuality and confidence to every look.
Most importantly, its ability to experiment with materials and themes is another reason why Hyein Seo is so beloved by fashion-forward icons, including NewJeans. The brand’s collections are always pushing creative boundaries, through their futuristic looks or references to past subcultures.
And so, this sense of evolution and innovation makes it a favorite among those who are always looking to stay ahead in the fashion world.
Where to Buy the Fabulous Korean Brand?
So, now that you know why Hyein Seo is so special, you’re probably wondering where you can get your hands on these trendy, statement-making pieces.
Luckily, Hyein Seo has expanded its reach both online and offline, making it easier for fashion lovers around the world to shop.
Official Website
The best place to start is the official website of Hyein Seo. Here, you can find the latest collections and exclusive pieces that aren’t available anywhere else. Whether you’re after oversized jackets, graphic tees, or funky accessories, their online store has it all.
Korean Department Stores
If you’re in South Korea, you can also visit major department stores like Hyundai Department Store or Lotte Department Store. These giant shopping destinations frequently display Hyein Seo’s collections.
Global Retailers
Internationally, Hyein Seo is available at several high-end retailers, so you can check out fashion-forward stores in cities like Tokyo, New York, and London. The brand’s popularity among influencers and celebrities ensures that you’ll find pieces from the collection in the trendiest spots.
Online Fashion Marketplaces
And for your ultimate convenience, many online fashion marketplaces, including
offer Hyein Seo’s collections. These platforms ship internationally, making it easy for global fans to access the brand’s bold pieces.
Finally, are you loving that rebellious streetwear? Buy you still want to embrace the premium feeling of high fashion and a touch of social commentary? Then Hyein Seo is your answer!
As NewJeans continues showcasing their collections even after leaving ADOR, it’s evidently clear that this Korean brand is at the forefront of global fashion. So why not use her impressive design to make a statement? Add a little Hyein Seo flair to your wardrobe and channel that NewJeans energy!
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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