Korean metaverse platform ZEPETO is now officially a partner with American global fashion brand COACH and many more to cater to Gen Z experiences!
NAVER Z, the global virtual platform operated by Co-CEOs Kim Chang-wook and Kim Dae-wook, has officially partnered with the renowned American global fashion brand Coach. This exciting collaboration has unveiled 11 captivating products from Coach’s highly anticipated 2024 Spring Collection.
Virtual COACH Shopping on ZEPETO
ZEPETO users have the opportunity to immerse themselves in a world of virtual fashion by purchasing 11 unique virtual items, including Coach’s signature quilted shoulder bags, stylish sunglasses, and trendy shoes. These virtual items can be used to customize and express themselves in the virtual world, allowing users to create and share their own photo and video User-Generated Content (UGC).
The theme of Coach’s collection revolves around embracing one’s true self and exuding confidence. Through this partnership, ZEPETO users can experience Coach’s virtual products and immerse themselves in a vibrant and dreamlike virtual environment.
An experience for Gen Z
As the primary user base of ZEPETO is Generation Z, a generation that values self-expression, NAVER Z is committed to collaborating closely with the global fashion industry to provide users with a platform to freely express themselves in the virtual world.
Through more than three years of collaboration, the global fashion brand Gucci has been blurring the boundaries between the virtual and real worlds. It has offered differentiated experiences by partnering with the iconic French luxury fashion brand AMI Paris. In March, in conjunction with the Korea Creative Content Agency, they conducted a fashion show that bridged the virtual and real worlds, enabling a myriad of self-expressions through fashion in the virtual world.
ZEPETO’s popularity in Gen Z users
Kang Hee-seok, Head of Business Development at NAVER Z, stated, “Global brands like Coach are incorporating ZEPETO as a main channel in their marketing campaigns, forming deep bonds and building active fan communities with ZEPETO’s Generation Z users,” and added, “ZEPETO plans to establish itself as a unique platform where brands can complete special brand storytelling together with users.”
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