LG and Samsung intensify competition in the wheeled TV segment, unveiling new innovations as they race to dominate this emerging market.
Flexibility and convenience are key in today’s fast-paced world, even when it comes to home entertainment. Keeping up with the latest trends are two of the tech giants from South Korea, LG and Samsung. They are leading the charge in the emerging market of wheeled TVs, televisions designed to move effortlessly with you throughout your living space.
LG’s Innovative Approach: The StanbyME Series
LG pioneered this niche with the introduction of the StanbyME series in 2021.
StanbyME 2, the latest model unveiled in early 2025, has a 27-inch touchscreen with a 1440p resolution, offering a crisp viewing experience. Its built-in battery provides up to four hours of wireless use, allowing users to enjoy content without being tied to a power outlet. The screen is detachable, enhancing its portability, and can be adjusted in height and angle to suit various activities. Whether you are cooking in the kitchen to exercising in the living room, LG StanbyME 2 is the perfect companion.
Expanding on this concept, LG introduced the StanbyME Go, a 27-inch display encased in a suitcase-style box. This TV design not only helps in easy transportation but also includes built-in speakers and a battery. All these features make it ideal for on-the-go entertainment. The device can be tilted and rotated, and even laid flat for interactive activities like digital board games.
Samsung’s Entry: The Moving Style Series
Samsung, not to be outdone, entered the wheeled TV market with its Moving Style series. These models come in different display types, including LCD, OLED, QLED, and UHD, with screen sizes up to 55 inches. While current versions require a power outlet, Samsung plans to introduce battery-powered options to enhance mobility. The Moving Style series from Samsung is well-liked by consumers. It accounted for about 80% of Samsung’s smart monitor sales in the fourth quarter of 2024.
Additionally, Samsung offers The Sero, a 43-inch rotating TV designed for mobile content viewing. With optional wheels, The Sero can be easily moved from room to room, adapting to various viewing preferences.
Wheeled TV Market Dynamics and Consumer Trends
The demand for portable TVs is on the rise, particularly among single-person households and younger consumers in their 20s and 30s. LG’s StanbyME series saw monthly sales increase from 8,000 units in 2023 to approximately 19,000 units in 2024. Samsung’s Moving Style series also experienced rapid growth, with sales more than quintupled from the previous year.
Consumers are drawn to the versatility these wheeled TVs offer, allowing for seamless integration into various aspects of daily life, from home workouts to virtual meetings.
Comparative Overview: LG StanbyME 2 vs. Samsung Wheeled TVs
| Feature | LG StanbyME 2 | Samsung Wheeled TVs |
|---|---|---|
| Design & Portability | – Detachable 27-inch QHD touchscreen (2560×1440 resolution) – Built-in battery offering up to 4 hours of wireless use – Five-wheel base for easy mobility – Accessories like carrying strap and folio cover for enhanced portability | – Various display types (LCD, OLED, QLED, UHD) – Screen sizes up to 55 inches – Currently require power outlet (battery-powered versions planned) – Optional wheel accessories for models like The Sero |
| Smart Features | – Operating System: webOS 6.0 – Streaming Apps: Preloaded with Netflix, Prime Video, YouTube, etc. – Connectivity: Supports AirPlay, NFC, USB, HDMI – Additional Features: Touchscreen interface, detachable screen for tablet-like use | – Operating System: Tizen OS – Streaming Apps: Access to a wide range of apps – Connectivity: Supports screen mirroring, AirPlay 2 – Additional Features: Rotating screens (e.g., The Sero), mobile-optimized viewing |
| Pricing Strategy | – Premium pricing reflecting advanced features and design – StanbyME 2 priced around ₩1,290,000 (~$980) | – Competitive pricing to capture a broader market segment – 27-inch LCD variant priced at approximately ₩400,000 (~$286) |
| Target Audience | – Consumers seeking portability and flexibility in home entertainment – Ideal for single-person households and younger demographics in their 20s and 30s | – Consumers desiring a variety of display options and sizes for different use cases – Appeals to those looking for affordable smart TV solutions with mobility features |
Future Outlook
As the wheeled TV market continues to evolve, both LG and Samsung are expected to introduce further innovations. Enhanced battery life and additional smart features are just a few to name. The competition between these two South Korean tech giants will likely drive advancements. And, in the end, it will turn out beneficial for consumers giving them more versatility and user-centric TV solutions.
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