South Korea is a country full of endless innovation! With the Korean hallyu wave dominating global entertainment, the country is now releasing a lightstick for the upcoming 2024 Olympics. Here’s everything we know so far about the official lightstick for South Korea team at 2024 Paris Olympics.
South Korea to Feature Kpop Lightstick at 2024 Olympics
South Korea will be making groundbreaking new culture in the history of the Olympics! For the very first time ever, the country will utilize the famous Kpop lightstick to cheer for Team Korea at the upcoming 2024 Olympics in Paris.
Using the crucial momentum of the skyrocketing Kpop culture in the worldwide entertainment industry, South Korean giant entertainment company HYBE plans to produce an official lightstick to cheer for Team Korea at the 2024 Paris Olympics.
Therefore, the company signed a specific Memorandum of Understanding (MoU) with the South Korean Sports and Olympics Committee (KSOC) in March this year. This collaboration between HYBE and KSOC plans to jointly promote Korean culture during the prestigious competition.
According to the memorandum between HYBE and KSOC, there will be approximately 5,000 Kpop lightsticks to produce for South Korea Team for 2024 Olympics.
Using the company’s own technology, HYBE is planning to produce a Kpop-style lightstick to support the South Korean national team participating in the 2024 Paris Olympics. Not only that, the company will also collaborate on cheering events with HYBE artists and produce official Team Korea merchandise.
So, what exactly is this Olympics lightstick? Here’s what we know so far.
All About Team Korea Official Lightsticks
There will be 2 types of official lightstick for the 2024 Paris Olympics: a standard version for the supporters and a digital flag version for the Team Korea players.
Team Korea Official Lightstick: Standard Version
Firstly, let’s dive into the details of the standard version of the Team Korea Official Lightstick.
This version is all about celebrating the spirit of the Olympics while adding a unique Kpop flair. Designed with inspiration from the iconic Olympic torch, the lightstick is both sleek and stylish. The handle features a transparent upper case showcasing the Team Korea logo, making it instantly recognizable.
Now, here’s the cool part – the lighting section is circular, mimicking the Olympic stadium’s layout. When you turn it on, the light radiates outwards from the center, creating an awesome wave-like effect.
Yes, it’s basically like having a mini Olympic spectacle in your hand! Perfect for fans to show their support, whether you’re at home or lucky enough to be cheering in Paris.
With this lightstick, Team Korea will create more than just merchandise for the 2024 Olympics. Instead, it will become a beacon of support for the athletes, lighting up with every cheer!
Team Korea Official Lightstick: Player Version
Next, we have the Player Version of the Team Korea Official Lightstick.
This version takes the excitement up a notch and is designed specifically for athletes. Like the standard version, it draws inspiration from the Olympic torch, but it has a unique twist – it features a Taegukgi (South Korean flag) attached to the top. This addition makes it stand out and shows off national pride in a big way.
The handle has the same transparent upper case with the Team Korea logo, which looks super sleek. But the real magic happens when you turn it on. The light radiates in a circular pattern inspired by the Olympic stadium, creating an eye-catching wave effect. Imagine the whole team holding these during events – it’s going to look amazing!
The Player Version is will become a symbol of unity and strength for the athletes, providing them with a special way to feel the support of their fans and country. Plus, it’s set to be unveiled at the team send-off ceremony, adding an extra layer of excitement.
Special Events at the Korea House
Finally, as a part of the collaboration programs between HYBE and KSOC, you will witness special cheering events happening at the “Korea House,” the cheering base for Team Korea at the 2024 Paris Olympics.
Cheering Lightstick Performance
On July 27, the day after the opening ceremony, hundreds of people, including the athletes’ families and key figures from various countries, will gather in the outdoor garden of the “Korea House” to watch and cheer for the South Korean team together.
And at this very event, HYBE will distribute the lightsticks to all attendees for a synchronized “cheering stick performance.” This performance will involve coordinating the colors and lighting of the lightsticks to match the cheering slogans. Controlled centrally, it will ensure that the lightsticks light up in unison, creating a spectacular wave of light.
Imagine the Olympic cheering scene transformed into a colorful and dynamic light show reminiscent of a Kpop concert. This lightstick showcase is going to be a dazzling display of support for Team Korea athletes.
Team Korea Cheering Events and Exhibitions
Adding to the excitement, HYBE Labels artists, including BSS (Seungkwan, DK, Hoshi) unit of the all-time best seller SEVENTEEN, will participate in the “Team Korea Cheering Challenge.” They will kick off the challenge with a powerful dance cheer to hit song that has been selected as the official theme for Team Korea, “Fighting.” And it will all be broadcast through social media.
Indeed, during the upcoming 2024 Paris Olympics, South Korea will turn the “Korea House” into a hub for K-content promotion. HYBE will provide music videos and original entertainment content featuring their artists to be displayed at the events.
Additionally, they will also hold various fun events involving large dolls of ‘WOOTTEO,’ a character commemorating BTS Jin’s single album “The Astronaut.”
The stunning official lightstick will then be displayed along with the Team Korea 2024 Olympics at a special “Korea House” exhibition.
With the grand exhibition and stunning lightstick in hand, South Korea will set a whole new standard for the upcoming Paris Olympics 2024.
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