If you think the previous hype from “Squid Game” was intense, then buckle up—it’s gotten even bigger now that Season 2 has been released! Apparently, the epic storyline isn’t the only thing gained attention; there’s a mind-blowing lineup of official merchandise flooding the global market right now. Korean brands have been pulling out all the stops to celebrate the return of our favorite (and most nerve-wracking) survival game. So, feeling curious yet? Let’s get into the latest buzz behind all the new “Squid Game” Season 2 merch products list for sale—and why everyone’s talking about it!
“Squid Game” Season 2 Creates Global Fever with IP’s Official Merch Products
Ever since Season 1 of “Squid Game” took the world by storm, we’ve witnessed how a single show could propel Korean content industry to unimaginable heights. The unique storyline, unforgettable characters, and eerie games turned everyday items—like green tracksuits and Dalgona candy—into global phenomena.
Now, with the debut of Season 2, the hype has skyrocketed even further. The moment the new episodes were available, fans around the globe were once again glued to their screens, ready to dive back into the thrilling and twisted world that made us all question how far we’d go for that massive cash prize.
Not only that, “Squid Game” Season 2 releasehas also turned into a cultural powerhouse and an unstoppable force in the realm of pop-culture IP (intellectual property). People everywhere are thirsty for new ways to connect with the series, and Korean companies are seizing the moment to showcase their creativity and boost their brands in the process.
Everyone seem to be jumping at the chance to collaborate with the show’s IP and produce limited-edition goodies that are as Instagrammable as they are collectible. And this has created a golden chance for global spotlight for Korean brands.
From major food conglomerates to trendy beauty retailers, Korean brands are boarding the “Squid Game” Season 2 train with official merch products for sale across borders faster than ever! It marks the series’ IP success as a bridge connecting Korean brands to worldwide audiences.
All the Korean Brands Joining the Train: Official Merchandise for Sale!
Now, let’s jump into the juiciest collabs that everyone’s raving about! Here are all the Korean brands joining the “Squid Game” Season 2 collab with official IP merch products for sale!
Olive Young
Known for being Korea’s one-stop shop for the latest and greatest in beauty, Olive Young has rolled out a line of 12 special-edition skincare and cosmetic products. Their private-label brands, BRINGGREEN and WAKEMAKE, feature exclusive “Squid Game”-themed packaging, including the BRINGGREEN Zinc Teca Blemish Serum and WAKEMAKE Young-Hee Soft Blurring Eye Palette.
These goodies will soon be available on Amazon and in physical stores across nine countries, so you can purchase these products from anywhere!
CJ CheilJedang Bibigo
If Korean food is your jam, you’ll adore the new Squid Game-branded line of Bibigo products. Think mandu (Korean dumplings), tteokbokki (spicy rice cakes), seaweed snacks, and even gimbap decked out with iconic “Squid Game” imagery. This tasty lineup will spread to 14 different countries, from the U.S. groceries to Europe and beyond.
It’s the perfect excuse to invite friends over for a “Squid Game”-inspired feast!
Shinsegae
Ready to go all out? Shinsegae Department Store is definitely not playing around this time. They’ve created immersive “experience spaces” in Gangnam, Seoul, and Centum City, Busan, replicating the show’s most memorable sets.
Not only that but they’ve also got a Squid Game-themed merchandise store offering more than 300 collaborative products, including trendy Malbon Golf apparel and chic Row Row backpacks.
So, if you’re lucky enough to be in Korea, it’s basically a must-visit.
GS25
A Korean convenience store that’s never boring, GS25 introduces over 40 themed items such as “Piggy Bank” chocolates and a “Young-Hee’s Favorite Squid” snack. It’s a smaller-scale way to experience the show’s energy during your daily snack run.
Jinro (Chamisul)
Meanwhile, Korea’s go-to soju brand, Jinro, hopped on the bandwagon with a Chamisul Squid Game Edition. The label designs feature subtle yet stylish nods to the show’s themes.
Indeed, we can’t promise it’ll take away the nerve-wracking tension from the games. However, it sure might spice up your next gathering!
Kakao Friends
Last but not least, Kakao Friends launched plush toys and cute accessories inspired by beloved characters. And it does include mini Young Hee dolls and playful Pink Soldier keychains.
They’re fun, affordable (priced between $12 and $21 USD), and destined to sell out fast.
All these collaborations aim to piggyback on Squid Game Season 2’s popularity to boost brand recognition and nudge overseas expansion. After all, fans are eager for unique ways to keep the show’s excitement alive. So, why not snag a piece of the action?
Finally, “Squid Game” 2 is lighting up screens worldwide, and Korean brands are stepping up their game—literally—to spread the fever. Hence, now’s the time to explore these official merch drops.
But please be warned! Once you get started, you might find yourself in a real-life game of “Red Light, Green Light” trying not to buy them all. Good luck!
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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