“The Glory,” a Korean revenge drama, has taken the world by storm, not only for its compelling storyline but also for its fashion statements.
Korean drama “The Glory” has become a global hit and a sensation in the fashion world. The second part of the show was released on Netflix in March 2023, and it quickly topped the Global Top 10 Non-English TV chart, amassing over 120 million hours of viewing worldwide. Inspired by true events, the show tells the story of a woman seeking revenge on her high school bullies.
The Rise of a Fashion Icon
One of the show’s main characters, Park Yeon-jin, played by Korean actress Lim Ji-yeon, has become a fashion icon due to her flashy outfits. Her character, a weather forecaster who marries into a wealthy family, is often seen strutting around in expensive-looking shoes while carrying a branded bag. Her outfits have caught the attention of fans, and various online communities have been sharing information on where to buy them.
The Fashion Effect
Several online shopping platforms saw a surge in keywords such as “The Glory” or “Park Yeon-jin fashion.” A representative from W Concept, an online fashion retailer based in Seoul, reported that since the show’s release, they received repeated inquiries regarding the outfits worn by the characters in the show. The tweed jacket worn by Park Yeon-jin in episode seven of the series sold out on W Concept’s website upon the release of part one of the shows on December 30, 2022.
The Brand Behind the Jacket
The tweed jacket, designed by a South Korean brand called Vem.ver, is known for its classy, feminine looks, selling dainty outfits from $30 to $300. The jacket, officially called “tassel point tweed jacket in yellow,” is listed for around $140 at a discounted price on Vem.ver’s website and $196 on W Concept’s website. The brand had to restock the jacket multiple times due to its popularity.
The Korean Wave
As Korean culture continues to dominate the world with its TV shows and pop music, more people across the globe have become interested in K-fashion. The hashtag #koreanfashion has almost 600 million views on TikTok and 8 million posts on Instagram. K-pop idol Jennie Kim from Blackpink is among the many Korean celebrities to be named a fashion icon.
“The Glory” has become a phenomenon, not just in terms of viewership but also in the fashion world. Park Yeon-jin’s stylish outfits have caused a surge in demand for her clothing. Vem.ver, the brand behind the popular tweed jacket, has seen a significant increase in sales due to the show’s popularity. Korean fashion is rising, and looks like it’s here to stay.