After staying with the same actress, Lee Na Young, for 24 years, the famous Korean brand Maxim Mocha Gold Mild Coffee Mix, finally announces its new brand ambassador! Let us welcome actress Park Bo Young of “Strong Girl Bong Soon” and “Doom at Your Service” as the new face of Korean flagship brand of instant coffee, Maxim!
Korean Instant Coffee Maxim Mocha Gold Mild Coffee Mix Selects Park Bo Young as New Model
Dongseo Food, the company behind the Korean instant coffee’s flaship brand, Maxim Mocha Gold Mild Coffee Mix, finally announced a new model after 24 years!
Last week, the Korean instant coffee brand announced they had selected actress Park Bo Young to become their new brand ambassador. In addition to the announcement, the brand also released a new commercial video featuring actress Park Bo Young. The video significantly offers refreshing vibes and a new image of the brand, especially with Park Bo Young’s charming and adorable images.
Immediately after its release, the video went viral, reaching over 2 million views in over a week.
Ending a 24-Year Contract with Previous Model – What’s the Reason?
All these years—24 for the matter—this Korean instant coffee brand has been famous for its nickname “Lee Na Young Coffee” due to its long-term contract with actress Lee Na Young since 2000.
So, why did the company decide to change its model then? The reason is actually quite simple: regeneration.
Maxim Mocha Gold Mild Coffee Mix planned to target the younger generation, so they believe that this change is highly necessary.
What’s more intriguing is that the Korean brand decided to use the ace card: actress Park Bo Young, who has been incredibly famous as most beautiful Korean actress with various filmographies and achievements. She is also renowned for acing the Korean dramas, “Strong Girl Bong Soon” and “Doom at Your Service.”
As of today, this Korean flagship instant coffee brand signed a contract with Park Bo Young for 1-year collaboration. And yet the response was already significant in the Korean market.
Where to Buy?
As the Korean flagship brand, Maxim Mocha Gold Mild Coffee Mix has been famous locally and worldwide.
It is one of the go-to selections for souvenirs, gifts on Christmas or Lunar New Year, or simply to express gratitude.
So, where can you buy this amazing instant coffee?
This amazing Korean instant coffee is available at most convenience stores in South Korea. And in the United States, you can easily get this product at a local Korean store and—of course—Walmart!
Meanwhile, if you prefer online purchases, you can always find various versions of Maxim Coffee on Amazon!
Mocha Gold Mild Coffee Mix
White Gold Instant Coffee
Ground Original Korean Coffee
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