Celebrities in K-drama hits like Crash Landing on You, and Her Private Life have spotlighted Korean fashion brands like Couronne, Avou Avou, Suecomma Bonnie, and many more.
K-drama stars and their stylists love to mix and match international labels with native brands while filming for these dramas. Korean fashion brands are grabbing attention both in Korea as well as overseas. It is because of the exposure to Korean fashion in K-drama hits from My Love From The Stars to Encounter.
Check out the five Korean fashion brands that you can find in your favorite K-drama hits.
Suecomma Bonnie
Song Hye-kyo is the Suecomma Bonnie campaign model, and sheโs been seen wearing the gear from the brand on set at “Encounter.”ย She wore sporty canvas flats in the K-drama series “Descendants of the Sun.”
ยยยยยView this post on Instagramยยยยยยยยย@suecommabonnie @mokjungwook @raymondchae @halolee7 @with.hyunkyoung @b_joeun
ยยยยยView this post on Instagramยยยยยยยยย
Avou Avou
The Korean fashion brand Avou Avou is best known for its sleek pantsuits and one-piece dresses. It is a beloved celebritiesโ brand, including your favorite K-drama leading ladies like Song Hye-kyo and Lee Ji-eun. Song wore Avou Avou outfits in “Encounter,”ย where she played a hotelier who fell in love with a younger man after a romantic rendezvous in Cuba.
ยยยยยView this post on Instagramยยยยยยยยย
Lee Ji-eun, who is the owner of the eponymous hotel that caters only to ghosts in K-drama “Hotel Del Luna,”ย also wore Avou Avou.
ยยยยยView this post on Instagramยยยยยยยยย
“Parasite” fame actress, Cho Yeo-jeong, debuted on Oscar’s red carpet in an elegant floor-length tube dress from Avou Avou.
ยยยยยView this post on Instagramยยยยยยยยย
Jo Yeo Jung from “Woman of 9.9 Billion” wearing Avou Avou outfits in the K-drama.
ยยยยยView this post on Instagramยยยยยยยยย
Stretch Angels
The label is well known for its signature Panini bags. Itโs a casual boxy camera bag that became a part of several hit K-dramas. You can see Stretch Angels bag in several scenes from “Romance is Bonus Book” starring heartthrob Lee Jong-suk and actress Lee Na-young.
Seulgi from the K-pop girl group RedVelvet wore a โhands-free bagโ at the #PlayStretchLife Stretch Angels campaign launch.
ยยยยยView this post on Instagramยยยยยยยยย
Korean singer Jung Yun-ho wears a bag made famous on Korean dramas.
ยยยยยView this post on Instagramยยยยยยยยย
Couronne
Lady-like bags from this brand are a celebrity favorite. In “Search: WWW,”ย actress Im Soo-jung also accessorized Couronneโs versatile number with her power-suit style. Park Min Young wore a navy day bag with a faux pearl strap in “Her Private Life.”
Shin Min-a, Couronneโs latest campaign girl and famous for Netflixโs political drama “Chief of Staff,”ย is bringing even more attention to the brand.
ยยยยยView this post on Instagramยยยยยยยยย
ยยยยยView this post on Instagramยยยยยยยยย
Gentle Monster
The brand is quite popular among celebrities all over the world. Thanks to the celebrity boost, the brand founded by Hankook Kim has expanded outside South Korea and opened stores in other countries like Hong Kong and London.
Gianna Jun from the hit rom-com “My Love From The Star” donned a pair of Gentle Monster shades.
ยยยยยView this post on Instagramยยยยยยยยย
Gentle Monster Ma Mars 01 was recently featured in “Something in the Rain,” starring Son Ye-jin. She is the leading artist for the current cult favorite K-drama, “Crash Landing on You.”
Actor Gong Yoo was also spotted wearing Gentle Monster shade in the fantasy drama “Goblin.”
ยยยยยView this post on Instagramยยยยยยยยย
Check out other interesting reads from KoreaProductPost about Korean fashion:
Comment here