Prepare yourself for another breakthrough collab between Kookmin Bank Korea and famous Kpop icon aespa in the new CF campaign for KB Liiv Mobile!
Kookmin Bank Korea Teases Fresh New Summer CF for KB Liiv Mobile Featuring aespa
What’s the most Korean prominent and trustworthy bank? If you’re asking us, then our answer is still Kookmin (KB) Bank, one of the most long-standing and leading financial institutions in South Korea.
Not only the bank is famous for its wide-range of services, it also boasts various breakthrough campaigns in their promotional journey. Previously, the bank has made sensational collab by inviting the global Kpop phenomenon, BTS. By leveraging BTS’s massive fanbase, Kookmin Bank has successfully boosted their brand visibility and attracted a younger demographic to their services.
Today, the bank returns with a new impressive collab with Kpop’s 4th generation girl group, aespa. This prominent financial leader in South Korea has recently teased exciting CF campaign featuring aespa for its latest service, Kookmin (KB) Bank Liiv Mobile.
More Innovative Campaign Approach: KB Liiv My Life Challenge with aespa!
What’s more intriguing in this campaign is that Kookmin Bank Korea is taking a more updated approach to extend their service and appeal to younger generations.
Along with the new CF teaser for KB Liiv Mobile, Kookmin Bank also releases new social media challenges featuring aespa.
This is a genius approach from Kookmin Bank especially knowing that TikTok and YouTube Shorts challenges have been massively taking over the internet. With iconic hand gestures, adorable choreography, and the fresh new images of aespa members Karina, Giselle, Ninging, and Winter, Kookmin Bank has successfully created the perfect summer social media challenge: KB Liiv My Life.
About KB Liiv Mobile by Kookmin Bank Korea
So, with these impressive approaches, you might be wondering, what is KB Liiv Mobile?
For the first time in history, South Korea finally has an app that combines both financial and communication features. According to the official website, KB Liiv Mobile—known as KB Liiv M—is an innovative service by Kookmin Bank that combines mobile telecommunications with financial services.
Launched as a Mobile Virtual Network Operator (MVNO), KB Liiv Mobile offers high-quality services at competitive prices, similar to major telecom providers. But the most standout feature is its integration with KB’s financial facilities. With KB Liiv Mobile, you can manage all your communication and banking needs through all-in-one platform and service.
Most importantly, KB Liiv M is brave enough to offer their communication network without contract. With price range between as low as 14,600 KRW (10.5 USD) to as high as 51,700 KRW (37.19 USD), you can enjoy various benefits from LTE, 5G, additional special plans for youth, family, and seniors, and exciting integrated facilities between your communication and banking needs.
KB Liiv Mobile x aespa Event: Get Special Offers!
Finally, with the new CF campaign release with aespa, Kookmin Bank Korea also present special KB Liiv Mobile offers! Join the event to secure special offers and win some exclusive aespa merchandise!
EVENT 01: KB Liiv Mobile M Challenge
Event Period:
June 20, 2024 (Thursday) – August 31, 2024 (Saturday)
Eligibility:
Individuals aged 14 and above who activate a new or ported number on an eligible plan during the event period [Application Required]
Eligible Plans:
KB Liiv M plans with a base fee of 10,000 KRW or more using LG U+ or KT networks.
Event Benefits:
- For customers meeting all conditions from ① to ④ within the event period:
- Reward: 30,000 KB Pointree
What is KB Pointree?
KB Financial Group’s integrated points, 1 point = 1 KRW.
- For customers meeting all conditions from ① to ⑦ within the event period:
- Reward: Aespa merchandise (photocard + tin case + blanket) awarded to 400 participants by lottery.
Conditions to Meet:
- Activate a new or ported number on an eligible plan during the event.
- Agree to receive marketing texts and allow the use of your personal info.
- Agree to share your personal info for KB Liiv Mobile’s products and services.
- Enter the event through the KB Liiv Mobile app.
- Sign up for KB Liiv Mobile membership.
- Set up automatic payment for KB Liiv Mobile fees using a KB Kookmin Bank account or KB card.
- Write a review with a photo and at least 100 characters on the KB Liiv Mobile customer review board.
EVENT 02: KB Liiv Mobile Live My Life SNS Challenge
Event Period:
June 20, 2024 (Thursday) – July 31, 2024 (Wednesday)
Eligibility:
KB Star Banking members aged 14 and above.
How to Participate:
- Follow KB Liiv Mobile and KB Kookmin Bank on Instagram (@kbliivm, @kbkookminbank).
- Upload a challenge video (Reels/Shorts) to your SNS account with the required hashtags, ensuring it is publicly accessible.
- Send the original video to [email protected].
Video Themes:
- Freely dance to the “Live My Life” song (including sped-up versions).
- Create promotional videos showcasing the advantages, benefits, reviews, or brand introductions of KB Liiv Mobile.
Event Benefits:
- Prizes (115 winners), total prize pool of 2.4 million KRW:
- 1st Place (1 winner): 1,000,000 KB Pointree
- 2nd Place (2 winners): 500,000 KB Pointree
- 3rd Place (4 winners): Signed Aespa CD and Polaroid photo
- 4th Place (8 winners): 50,000 KB Pointree
- 5th Place (100 winners): Galaxy Fit 2
- Opportunity to have your challenge video featured on KB Liiv Mobile’s SNS accounts and digital advertisements.
Important Notes:
- You can join both Event 1 and 2.
- If you don’t have a KB card, you need to sign up for the KB PAY app to collect and use KB Pointree points.
- Prizes will be mailed to the address you have on file with KB Kookmin Bank. Double-check your contact info to avoid any delivery problems.
- Event details might change or end early based on KB Kookmin Bank’s situation. They will announce any changes on the KB Liiv Mobile website.
Event 1 Specific Notes:
- Each customer can receive benefits only once.
- You won’t get the benefits if you change or cancel your plan between the time you apply and the reward date.
Event 2 Specific Notes:
- Each person can apply only once.
- Winning videos will be used by KB Liiv Mobile in various media.
- The bank will cover taxes for prizes over 50,000 KRW.
- Winners need to verify their contact details to receive their prizes.
Win the Prize TODAY!
So, are you excited to join this special event? Even if you’re not a Korean citizen, you can still join the event as long as you have an Alien Registration Card (ARC) issued by South Korean government.
Visit Kookmin Bank Korea official website for more information on KB Liiv Mobile x aespa events and join the challenge today to get your exclusive aespa merchandise!
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
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