As K-Beauty, K-Entertainment, and K-Content continue to capture global attention, K-Style Expo Q3 2025 is spotlighting a select group of startups redefining how culture and innovation intersect. This quarter’s investor-startup pitching event brings together bold founders, disruptive ideas, and scalable visions — all ready to make waves on the world stage.
Organized by KoreaProductPost and KpopPost under the beSUCCESS Media Group, the event takes place on September 17, 2025 (15:00–17:00 KST, online), where just seven startups will pitch directly to investors, VCs, and startup ecosystem leaders.
Startup Lineup: Innovation at the Core of K-Style
1. DeOther
Metaverse Gaming Meets Real-World Commerce
DeOther is a creative powerhouse blending literature, gaming, animation, and comics into interconnected entertainment universes. Its flagship franchise, Fighting Nations, is a martial arts battle royale where 400 fighters from 200 nations compete — merging cinematic storytelling with eSports energy. With 10+ original IPs in development and a transmedia strategy spanning novels, games, and animation, DeOther is building a global-first model of interactive storytelling and cultural representation.
2. Venus Labs — Venus App
Your AI-Powered Skin Coach
With Venus, skincare becomes personal and interactive. This next-gen app combines AI facial analysis, tailored routines, product scanning, leaderboards, and a 24/7 intelligent advisor. Venus also integrates a global clinic directory, empowering people worldwide to make informed skincare choices and feel confident in their skin.
3. MakeMake Inc. — SOOO
Pioneering Blue-Life Beauty
MakeMake Inc. is behind SOOO, the world’s first premium swim-care brand designed to fight chlorine damage to skin and hair. With patented formulations rooted in K-Beauty R&D, the brand achieved a 20x revenue surge in 10 months and was named a K-Beauty Innovation Brand 2025. Its vision: leading the Blue-Life Beauty movement worldwide.
4. aeacbio — BeautiT
AIoT Meets Luxury Skincare
aeacbio is redefining beauty tech with BeautiT, an AIoT-based dispenser that delivers real-time personalized regimens. By analyzing user data, skin imagery, and environmental conditions, BeautiT creates dynamic skincare routines. Launching in March 2026, it’s poised to set new global benchmarks in intelligent beauty solutions.
5. FOURSUMMER
Surfer-Driven, ESG-Focused Suncare
Inspired by the surfing lifestyle, FOURSUMMER blends K-Beauty R&D with ESG-driven values to create high-performance sun protection. Designed for outdoor and active communities, its formulations withstand sun, salt, and waves — merging sustainability with skin health for a conscious, performance-driven lifestyle brand.
6. KOROUND
Jeju’s Next K-Beauty Powerhouse
Hailing from Jeju, KOROUND is known for advanced innovations like collagen-melting mask films and Cica-Glutathione mists. With high repurchase rates and eco-friendly R&D, KOROUND is scaling both domestically and globally, blending efficacy with cutting-edge formulation science.
7. RiceKraft
K-Beauty for Indian Skin
RiceKraft bridges the gap between Korea’s aspirational skincare culture and India’s specific dermatological needs. By tailoring K-Beauty formulations for Indian skin types, RiceKraft delivers both luxury and relevance, ensuring customers see real results while enjoying the innovation and appeal of Korean beauty.
Why This Matters
Each startup represents a unique facet of K-Style’s global influence — from the metaverse and AIoT to sustainability and cross-market adaptation. Together, they highlight Korea’s position not just as a cultural powerhouse, but as a hub for technology-driven, globally adaptable innovation.
Event Details
- Date & Time: September 17, 2025 — 15:00–17:00 KST (online)
- Format: 5-minute pitch + 5-minute Q&A per startup
- Audience: Investors, VCs, and ecosystem partners
At K-Style Expo Q3 2025, these seven startups are not just pitching — they’re shaping the next wave of K-innovation. Stay tuned with KoreaProductPost for full coverage, founder interviews, and post-expo insights.
