Anyaa M

Published February 7, 2025 Updated February 7, 20250 by Anyaa M

Brand Focus: Oddtype – Musinsa’s Vegan K-Beauty Brand

Meet Oddtype, the K-beauty brand championing individuality with innovative, high-performance cosmetics, making it a Gen MZ favorite! Oddtype is a

Published February 6, 2025 Updated February 7, 20250 by Anyaa M

Olive Young Hits A New High: 100+ Brands Surpass 100 Billion KRW In Sales

CJ Olive Young, hits a record with 100 brands in its stores surpassing 100 billion KRW ($75 million) in annual revenue in 2024! Key Insights

Published February 3, 2025 Updated January 31, 20250 by Anyaa M

The Rise of Indie K-Beauty: How Small Brands Are Making a Big Impact

Discover how indie K-beauty brands are reshaping the global beauty industry with innovation, unique ingredients, and digital marketing strategies. Le

Published January 31, 2025 Updated February 1, 20250 by Anyaa M

Brand Focus: dasique – K-beauty Brand for Trendy Makeup

Dasique is redefining K-beauty with its romantic aesthetics, high-quality formulas, and must-have eyeshadow palettes. Explore the best Dasique produc

Published January 30, 2025 Updated January 31, 20250 by Anyaa M

Ingredient Spotlight: Ginseng in K-Beauty Products – A Noteworthy Moisturizing and Revitalizing Ingredient

Ginseng is quite well-known as a traditional herbal ingredient from ancient times and now you can use it in your daily K-beauty products for best ben

Published January 27, 2025 Updated January 24, 20250 by Anyaa M

How Korean Webtoon Industry is Conquering the World Amid Challenges

Korean webtoon industry has achieved a historic milestone, surpassing 2 trillion won (approximately $1.36 billion) in market size for the first time.

Published January 24, 2025 Updated January 21, 20250 by Anyaa M

Brand Focus: MIMO by Mamonde – The New Minimalist Skincare Revolution

Introducing MIMO by Mamonde – a new clean beauty brand by Amorepacific with simple, effective skincare essentials tailored for Generation ZAlpha.

Published January 23, 2025 Updated January 23, 20250 by Anyaa M

Ingredient Spotlight: Glycolic Acid in K-Beauty Products – For Firmer and Smoother Skin

Glycolic acid has become a game-changer in the world of K-beauty, offering a powerful solution for achieving firmer, smoother skin. It is a key ingre

Published January 22, 2025 Updated January 21, 20250 by Anyaa M

Best Korean Tech Products for Home

Explore top Korean tech products to upgrade your home with smart, innovative solutions from leading brands - from smart appliances to cutting-edge ga

Published January 17, 2025 Updated January 17, 20250 by Anyaa M

Brand Focus: Aestura – The Barrier Boosting Skincare Brand

AESTURA is a South Korean skincare brand specializing in dermatologically tested products for sensitive skin for strengthening the skin barrier. A

Published January 11, 2025 Updated January 12, 20250 by Anyaa M

Ingredient Spotlight: Vitamin C in K-Beauty Products – The Classic Natural Beauty Ingredient

From brightening dark spots to fighting signs of aging, explore top K-beauty products packed with Vitamin C formulations for radiant, youthful skin.

Published January 8, 2025 Updated January 8, 20250 by Anyaa M

CES 2025 Spotlight: AMOREPACIFIC’s Groundbreaking Beauty Tech Earns Innovation Award

AMOREPACIFIC wins its sixth consecutive CES Innovation Award with the generative AI-powered 'WANNA-BEAUTY AI' makeup app. Unveiling new beauty techno

Published January 7, 2025 Updated January 7, 20250 by Anyaa M

Get Your Hands on Cute Lippie Keychains from Popular K-Beauty Brands

Stylish, portable, and moisturizing — K-beauty lippie keychains are perfect for on-the-go touch-ups and hydration with adorable charm. Your favori

Published January 5, 2025 Updated January 5, 20250 by Anyaa M

Brand Focus: Wellage – A Science-Backed Korean Skincare Brand

Add Korean dermacosmetic brand, WELLAGE, in your skincare routine for healthy beauty with highly functional skincare solutions. Wellage is a Kor

Published December 24, 2024 Updated December 21, 20240 by Anyaa M

Musinsa Partners with ZOZOTOWN to Expand Korean Fashion in Japan

Musinsa, a leading Korean fashion platform, has announced a strategic partnership with ZOZOTOWN, Japan's top online fashion retailer, to support Kore

Published December 22, 2024 Updated December 20, 20240 by Anyaa M

Last-Minute Stocking Stuffers Under $10 You Can Find on Amazon for K-Fans

Find memorable Korean stocking stuffers & gifts for the K-fans in your life that won’t break the bank and are perfect for that last minute holida

Published December 21, 2024 Updated December 20, 20240 by Anyaa M

Best Korean Beauty & Skin Care Under $25

Korean skincare routines can get expensive at times. And, unless you are a multi-millionaire mogul, keeping up your skincare game is no small investm

Published December 17, 2024 Updated December 17, 20240 by Anyaa M

Duolingo x Netflix: Learn Korean or Else – Squid Game Season 2 Inspires a Global K-Wave Movement

With the highly anticipated release of Squid Game Season 2 on December 26, 2024, Netflix has partnered with language-learning giant&nb

Published December 16, 2024 Updated December 16, 20240 by Anyaa M

Explore Unique Traditional Korean Gifts to Delight Your Loved Ones

Discover 25+ unique traditional Korean gifts, from premium green tea to handcrafted jewelry boxes, perfect for any occasion. With the global fasci

Published December 10, 2024 Updated March 27, 20250 by Anyaa M

Editorial: K-Style Expo Winter Glam – A Celebration of Innovation and Connections

The K-Style Expo: Winter Glam 2024, held virtually on December 6, brought together Korean beauty innovators and global buyers. It was an inspiri