Anyaa M

Published March 1, 2025 Updated March 1, 20250 by Anyaa M

Editorial: Insights from Johanna Rönkkö

K-Beauty's Success in Europe In our most recent interview for the event, “Unlocking the K-Wave”, Johanna Rönkkö, CEO of Nordic Beauty In

Published February 28, 2025 Updated February 4, 20250 by Anyaa M

Brand Focus: fwee – Korea’s Rising Makeup Star

Inspired by K-beauty trends, fwee has quickly become a popular go-to name as a Korean makeup brand for expressing individuality. K

Published February 27, 2025 Updated February 23, 20250 by Anyaa M

K-Beauty and Inclusivity: The Industry’s Next Big Shift

From limited shades to diverse offerings—explore how K-Beauty is transforming to meet the needs of a global audience demanding inclusivity. Key Ta

lotus extract in korean skincare products

Published February 26, 2025 Updated February 23, 20250 by Anyaa M

Ingredient Spotlight: Lotus Extract in K-Beauty Products – A Noteworthy Moisturizing and Revitalizing Ingredient

Lotus extract is quite popular amongst the skin care community. Here are some of the best K-beauty products containing the goodness of lotus extract!

Published February 25, 2025 Updated February 21, 20250 by Anyaa M

Innovative AI Takes Center Stage at Seoul Fashion Week 2025

Uncover how AI-driven innovations at Seoul Fashion Week are transforming the fashion industry, from design to sustainability. Back in 2022, when t

Published February 25, 2025 Updated March 27, 20250 by Anyaa M

K-Style Expo: Spring 2025 – Where Beauty, Food, and Entertainment Meet Innovation

The highly anticipated K-Style Expo: Spring 2025 is back, bringing together Korean brands, global buyers, influencers, and retailers in an exclusive

Published February 21, 2025 Updated February 4, 20250 by Anyaa M

Brand Focus: glow – A K-Beauty Brand Bringing Radiance To You

From blemish balms to lip care and beauty tools, Glow is a new K-beauty brand that is making waves in the Korean skincare and makeup world. Korean

Published February 19, 2025 Updated February 19, 20250 by Anyaa M

Mamonde x Tom and Jerry Collab – A Perfect Mix of Fun and Skincare Celebrating 85 Years of the Iconic Duo

Get ready for cuteness overload! Mamonde x Tom and Jerry collab brings limited-edition skincare and exclusive merchandise. Get ready for a wild ri

Published February 17, 2025 Updated February 17, 20250 by Anyaa M

Ingredient Spotlight: Mugwort in K-beauty Products – An Exceptional Skin Healing Ingredient

For ages, mugwort has been infused in Korean skincare remedies to attain flawlessly healthy and rejuvenated skin. Also, this ingredient has been wide

Published February 14, 2025 Updated February 7, 20250 by Anyaa M

Brand Focus: KAINE – The Vegan, Sustainable Korean Skincare Brand

KAINE is redefining Korean skincare with vegan, cruelty-free ingredients and eco-friendly packaging. Discover what makes this conscious beauty brand

Published February 7, 2025 Updated February 7, 20250 by Anyaa M

Brand Focus: Oddtype – Musinsa’s Vegan K-Beauty Brand

Meet Oddtype, the K-beauty brand championing individuality with innovative, high-performance cosmetics, making it a Gen MZ favorite! Oddtype is a

Published February 6, 2025 Updated February 7, 20250 by Anyaa M

Olive Young Hits A New High: 100+ Brands Surpass 100 Billion KRW In Sales

CJ Olive Young, hits a record with 100 brands in its stores surpassing 100 billion KRW ($75 million) in annual revenue in 2024! Key Insights

Published February 3, 2025 Updated January 31, 20250 by Anyaa M

The Rise of Indie K-Beauty: How Small Brands Are Making a Big Impact

Discover how indie K-beauty brands are reshaping the global beauty industry with innovation, unique ingredients, and digital marketing strategies. Le

Published January 31, 2025 Updated February 1, 20250 by Anyaa M

Brand Focus: dasique – K-beauty Brand for Trendy Makeup

Dasique is redefining K-beauty with its romantic aesthetics, high-quality formulas, and must-have eyeshadow palettes. Explore the best Dasique produc

Published January 30, 2025 Updated January 31, 20250 by Anyaa M

Ingredient Spotlight: Ginseng in K-Beauty Products – A Noteworthy Moisturizing and Revitalizing Ingredient

Ginseng is quite well-known as a traditional herbal ingredient from ancient times and now you can use it in your daily K-beauty products for best ben

Published January 27, 2025 Updated January 24, 20250 by Anyaa M

How Korean Webtoon Industry is Conquering the World Amid Challenges

Korean webtoon industry has achieved a historic milestone, surpassing 2 trillion won (approximately $1.36 billion) in market size for the first time.

Published January 24, 2025 Updated January 21, 20250 by Anyaa M

Brand Focus: MIMO by Mamonde – The New Minimalist Skincare Revolution

Introducing MIMO by Mamonde – a new clean beauty brand by Amorepacific with simple, effective skincare essentials tailored for Generation ZAlpha.

Published January 23, 2025 Updated January 23, 20250 by Anyaa M

Ingredient Spotlight: Glycolic Acid in K-Beauty Products – For Firmer and Smoother Skin

Glycolic acid has become a game-changer in the world of K-beauty, offering a powerful solution for achieving firmer, smoother skin. It is a key ingre

Published January 22, 2025 Updated January 21, 20250 by Anyaa M

Best Korean Tech Products for Home

Explore top Korean tech products to upgrade your home with smart, innovative solutions from leading brands - from smart appliances to cutting-edge ga