Beauty & Skincare

Brand Focus: Anua – A Korean Skincare Brand for Sensitive Skin

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Unleash your inner glow with Anua – A Korean skincare brand that offers gentle, effective solutions for sensitive skin by prioritizing natural ingredients.

Anua is one Korean brand that is taking the holistic approach to skincare. Everything we do impacts our skin, be it stress, diet, or our environment. Anua takes into account all of that and then works to improve your skin health.

All you need to know about Anua

Anua is a popular Korean skincare brand popular for its focus on simplicity, natural ingredients, and effectiveness for sensitive skin. The brand prioritizes natural ingredients and avoids harsh chemicals or artificial fragrances. Their formulas often feature calming and soothing botanical extracts like heartleaf (their signature ingredient), centella asiatica, and green tea. These formulations are designed to relax and calm stressed and tired skin.

Most popular products by K-skincare brand Anua

One of the most popular range of products from Anua are the ones with heartleaf (houttuynia cordata) as the key ingredient. The line has almost all the products from the routine so that you can have a comprehensive set of products at your disposal. What makes these products special is that heartleaf has high concentration of flavonoids, meaning it has antibacterial and anti-inflammatory effects. Heartleaf range of Anua products are especially effective in soothing sensitive and acne-prone skin.

Heartleaf 77% Soothing Toner

This toner boasts a slightly acidic pH (around 5.5-6.0) that mimics your skin’s natural balance, keeping oiliness and dryness at bay. The 77% Heartleaf Extract is star ingredient which acts like a superhero. It soothes irritation and gently whisks away dead skin cells, leaving your face feeling smooth and refreshed. Packed with antioxidants, portulaca oleracea extract is a shield that strengthens your skin’s natural moisture barrier to keep it plump and hydrated. It also has centella asiatica and apple fruit extract adding on to its effectiveness. And the best part? All these ingredients are EWG green-graded, meaning they’re gentle enough for even the most sensitive skin.pen_spark

anua Heartleaf 77% Soothing Toner

Heartleaf Acne Facial Cleansing Oil

While this cleansing oil packs a punch, it’s super gentle on your skin! It effortlessly whisks away makeup residue, blackheads, and excess oil, keeping your pores squeaky clean and preventing future congestion. The cleanser’s formulation is with heartleaf extract, popular for its calming and soothing properties. Heartleaf Acne Facial Cleansing Oil is gentle enough to use around the delicate eye area. It’s even cruelty-free, with irritation tests completed using the HET-CAM method.

Heartleaf 80% Soothing Ampoule

Packed with a whopping 80% heartleaf extract, it’s a potent calming remedy that will soothe your skin. This gel-like formula might seem thick at first, but it absorbs like a a soft cream! It’s viscous (like honey, but way lighter) yet sinks right in, leaving your skin feeling calm and cool.

anua Heartleaf 80% Soothing Ampoule

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About Anyaa M

Anyaa is a versatile writer passionate about capturing the diverse facets of Korean lifestyle, beauty, fashion, tech, and everything in between. As a wordsmith, she possesses the unique ability to delve into the intricacies of the Korean lifestyle, sharing valuable insights and personal experiences that resonate with readers. Whether it's exploring the vibrant streets of Seoul, uncovering the latest beauty trends, curating fashion inspiration, or delving into the world of cutting-edge technology, readers are always captivated and informed.

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